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    <title>GTM Engine Documentation</title>
    <link>https://www.gtmengine.ai/documentation</link>
    <description>Comprehensive guides and documentation for GTM Engine - the AI-powered revenue intelligence platform</description>
    <language>en-us</language>
    <lastBuildDate>Sat, 04 Apr 2026 22:44:35 GMT</lastBuildDate>
    <atom:link href="https://www.gtmengine.ai/rss/documentation" rel="self" type="application/rss+xml"/>
    <image>
      <url>https://res.cloudinary.com/gtmengine/image/upload/v1752539999/round-logo-dark_vltnqz.png</url>
      <title>GTM Engine Documentation</title>
      <link>https://www.gtmengine.ai/documentation</link>
    </image>
    
    <item>
      <title>GTM Engine Call Recorder</title>
      <link>https://www.gtmengine.ai/documentation/gtm-engine-call-recorder</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/gtm-engine-call-recorder</guid>
      <pubDate>Sat, 31 Jan 2026 02:26:31 GMT</pubDate>
      <category>Onboarding</category>
      <description><![CDATA[Discover how GTM Engine’s Call Recorder automatically records meetings, associates them to CRM data, and simplifies revenue workflows.]]></description>
      <content:encoded><![CDATA[## 
1. Feature Overview

The GTM Engine GTM Engine Call Recorder is an automated assistant that joins your scheduled meetings, records conversations, and intelligently associates those recordings with the appropriate calendar events in your system. This streamlines your meeting documentation process, ensuring that all important conversations are captured without manual intervention.
BETA NOTICE: The GTM Engine Call Recorder is currently in beta. While the core functionality is reliable, some advanced features are still in development. Your feedback during this phase will help us enhance the product.

## 2. Benefits to the User

• Automatic Recording: Eliminates the need to manually start and stop recording for each meeting
• Intelligent Association: Automatically links recordings to the correct calendar events in GTM Engine
• Improved Data Accuracy: Enhances the quality and reliability of meeting data captured in your CRM
• Focus on Conversations: Spend more time engaging with prospects and less time managing recording tools
• Seamless Integration: Works with your existing calendar and meeting platforms without disrupting your workflow
• Faster Processing: Meeting Activities and transcripts show up in minutes, not hours compared to other call recorders.

## 3. Accessing the Feature

Note: The GTM Engine Call Recorder is currently behind a feature flag and must be enabled by your Customer Success Manager.

### Prerequisites:

• Your organization must have GTM Engine with the GTM Engine Call Recorder feature enabled
• You must have the appropriate permissions to use this feature
• Calendar integration must be configured in your GTM Engine account

### Getting Access:

1. Contact your GTM Engine Customer Success Manager to enable the GTM Engine Call Recorder feature flag for your account
2. Once enabled, the GTM Engine Call Recorder will automatically appear in your scheduled meetings based on your configuration settings

## 4. Step-by-Step Usage Guide


### Configuring GTM Engine Call Recorder Settings

1. Navigate to your Profile Configuration page in GTM Engine
2. Locate the GTM Engine Call Recorder section
3. Configure the following settings:
• Meeting Types: Choose whether the bot joins all meetings or external-only meetings (default is external-only)
• Recording: Enable or disable automatic recording (Note: if recording is disabled, the bot will not join meetings)
• Bot Appearance: Administrators with access to the Integrations section of the GTM Engine platform can further customize the Call Recorder's display name and profile image appearance displayed when joining meetings
Important: Name changes apply to future meetings only and will not affect meetings already in progress.

### Using the GTM Engine Call Recorder

Once configured, the GTM Engine Call Recorder works automatically:
1. When you schedule a meeting that meets your configuration criteria (all meetings or external-only), the bot will automatically be added
2. At meeting time, the bot will join as a participant
3. If recording is enabled, the bot will begin recording automatically
4. The recording will be processed and associated with the corresponding calendar event in GTM Engine
5. You can access the recording and any generated insights through your GTM Engine dashboard

### Organization-Level Behavior

• Only one bot will join per organization, even if multiple users from your organization are in the same meeting
• If participants from different organizations using GTM Engine join the same meeting, each organization will have its own bot present

## 5. Tips and Best Practices


### Meeting Preparation

• Inform participants that meetings will be recorded by the GTM Engine Call Recorder
• For sensitive discussions, consider adjusting your GTM Engine Call Recorder settings temporarily

### Troubleshooting

• Microsoft Environment Users: Some Microsoft organizations require the GTM Engine Call Recorder to be a signed-in user. If the bot isn't joining your meetings, contact GTM Engine support for assistance with this configuration.
• Recording Association Issues: If recordings aren't being properly associated with calendar events, verify that your calendar integration is functioning correctly.

### Security and Privacy

• Recordings are stored securely within your GTM Engine environment
• Follow your organization's policies regarding meeting recordings and data retention
• Consider your local laws regarding consent for recording conversations

## Coming Soon

While not yet available, the following features are being considered for future releases:
• Ability to remove the bot from a meeting via chat command
• Support for joining ad-hoc or unscheduled meetings
• Slack-based interaction with the Meeting Bot
• Enhanced Microsoft environment support
• More advanced AI interaction capabilities

---

For additional support or to provide feedback on the GTM Engine Call Recorder beta, please contact your GTM Engine account representative or submit a support ticket through the help center.]]></content:encoded>
    </item>
    <item>
      <title>Agents Overview</title>
      <link>https://www.gtmengine.ai/documentation/agents-overview</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/agents-overview</guid>
      <pubDate>Fri, 21 Nov 2025 00:23:33 GMT</pubDate>
      <category>Automations</category>
      <description><![CDATA[Discover how Agentic AI solves your GTM pain points. Build custom agents and workflows that automate your admin work so your sales team can focus on selling.]]></description>
      <content:encoded><![CDATA[## 1. Feature Overview

Agentic AI is GTM Engine's autonomous agent system that automatically handles CRM administrative tasks without human intervention. Unlike traditional "copilot" tools that merely suggest actions, Agentic AI agents actively perform multi-step workflows to maintain your CRM data, enrich contacts, flag risks, and update opportunities—all without requiring manual effort from your sales team.
Located in the Automations section, this feature allows RevOps teams to build custom agents that execute specific tasks relevant to your business needs. Each agent can be equipped with custom workflows (tools) that enable it to complete complex sequences of actions autonomously.

## 2. Benefits to the User

• Time Savings: Reduces CRM administrative work by up to 62%, giving sales reps 30-40% more time to focus on actual selling
• Improved Data Quality: Automatically updates CRM records with accurate, timely information from calls, emails, and meetings
• Enhanced Pipeline Visibility: Creates trustworthy forecasts based on complete, up-to-date data
• Early Risk Detection: Identifies potential deal issues like disengaged stakeholders or missing champions before they derail opportunities
• Seamless Operations: Works in the background without interrupting your team's workflow
• Consistent Execution: Ensures critical CRM processes are completed consistently, not just when reps remember to do them

## 3. Accessing the Feature

1. Log in to your GTM Engine account
2. Navigate to the Automations section in the main navigation menu
3. Select the Agents tab to view existing agents or create new ones
Note: You need RevOps administrator permissions to create and modify agents. Regular users can benefit from agent actions but cannot configure them. ❞

## 4. Step-by-Step Usage Guide


### Creating a New Agent

1. From the Agents tab, click the + New Agent button
2. Provide a descriptive name for your agent
3. Define the agent's purpose and scope of responsibilities
4. Select or create the workflows (tools) the agent will use
5. Configure any specific parameters or triggers for the agent
6. Save and activate your agent

### Building Custom Workflows

Workflows are the tools that agents use to accomplish tasks. To create a workflow:
1. From the Agents tab, select Manage Workflows
2. Click + New Workflow
3. Name your workflow (e.g., "Find LinkedIn Profile," "Post to Slack," "Research Contact")
4. Add specific actions to your workflow:
• Select from pre-built actions in the action library
• Arrange actions in the desired sequence
• Configure parameters for each action
1. Test your workflow to ensure it functions as expected
2. Save the workflow and assign it to relevant agents

### Example Agent Configurations

Post-Call Processing Agent
• Purpose: Process conversation data after sales calls
• Workflows:
• Extract and log commitments as next steps
• Update opportunity status
• Enrich contact data
• Flag potential deal risks
Data Cleansing Agent
• Purpose: Maintain CRM data integrity
• Workflows:
• Fix orphaned records
• Create missing contacts
• Correct misaligned data
• Link related records

## 5. Tips and Best Practices

• Start Small: Begin with one or two agents focused on high-impact, repetitive tasks
• Be Specific: Define clear, focused purposes for each agent rather than creating "do everything" agents
• Monitor Performance: Regularly review agent activities to ensure they're performing as expected
• Refine Over Time: Adjust workflow steps and agent parameters based on results
• Communicate with Teams: Ensure sales teams understand what the agents are doing on their behalf
• Build Specialized Tools: Create purpose-specific workflows that agents can combine to solve complex problems
• Document Custom Workflows: Keep track of what each workflow does and when it should be used
Important: Agents operate autonomously, so thoroughly test workflows before deploying them to production. Consider running agents in a limited capacity before full deployment. 

## Common Use Cases

• Automatically extracting commitments from call transcripts and creating follow-up tasks
• Updating opportunity stages based on conversation content and engagement patterns
• Enriching contact records with information from external sources
• Identifying and flagging potential deal risks like disengaged stakeholders
• Creating missing contacts when new participants join conversations
• Posting key updates to team collaboration tools like Slack
With Agentic AI, your CRM transforms from a manual data entry burden into an autonomous system that maintains itself. Your sales team can focus on what they do best—building relationships and closing deals—while GTM Engine handles the administrative work in the background.]]></content:encoded>
    </item>
    <item>
      <title>GTM Genie: Your AI Sales Assistant</title>
      <link>https://www.gtmengine.ai/documentation/gtm-genie-your-ai-sales-assistant</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/gtm-genie-your-ai-sales-assistant</guid>
      <pubDate>Fri, 21 Nov 2025 00:15:47 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Meet GTM Genie, your AI sales assistant inside every opportunity. Automate research, draft emails, prep meetings, and surface insights with full CRM context.]]></description>
      <content:encoded><![CDATA[## Feature Overview

GTM Engine Genie is an AI-powered assistant embedded directly within your opportunity view. This intelligent chat interface provides contextual support for your sales activities by leveraging all available opportunity data, contact information, and communication history. Genie can perform a wide range of tasks from research to content creation, all designed to help you sell more effectively while reducing administrative burden.

## Benefits to the User

• Save time by automating research, email drafting, and other time-consuming tasks
• Access comprehensive context about your opportunity without switching between systems
• Generate actionable insights using all available opportunity data
• Customize workflows to support your specific sales processes
• Reduce administrative burden by automating follow-ups and documentation
• Prepare more effectively for meetings with quick summaries and talking points
• Identify deal risks and receive suggested action plans

## Accessing the Feature

1. Navigate to any opportunity record in GTM Engine
2. Look for the "Genie" chat interface in the opportunity view
3. Click on the Genie icon to open the assistant
Note: Genie appears directly in the opportunity view for easy access

## Step-by-Step Usage Guide


### Basic Interaction

1. Click on the Genie icon in any opportunity view
2. Type your question or request in the chat input field
3. Press Enter to submit your query
4. Review Genie's response, which will appear in the chat window

### Using Standard Capabilities

Genie comes with several built-in capabilities:

#### Research and Information Gathering


> Example: "Is there any recent news about [company name] that I could use in a follow-up?"


#### Email Composition

1. Ask Genie to draft an email

> Example: "Help me draft a follow-up email based on our last conversation"

1. Review the drafted email
2. If satisfied, click "Fire off this email" to send directly from Genie

#### Meeting Preparation


> Example: "Summarize the key points from our last meeting with this prospect"


#### Content Transformation


> Example: "Generate a call script based on this opportunity data"


> Example: "Write this in my vocal style"


### Advanced Features


#### Using Specialized Tools

Genie integrates with custom workflows built in the GTM Engine automation platform:
1. Click the "Add tools" option in the chat interface
2. Select from available tools like:
• Document review
• Handoff document generation
• Web research
• LinkedIn URL fetching
1. Use the tool by asking Genie to perform the related task

> Example: "Generate a handoff document for this opportunity"


#### Viewing Genie's Reasoning

1. Look for the "Thinking" option in Genie's response
2. Click to expand and see the internal reasoning process Genie used to generate its response

### Quick Access Button

Look for the "Ask Genie" button in the opportunity view for one-click access to common tasks.

## Tips and Best Practices


### Getting the Most from Genie

• Be specific in your requests to get the most relevant responses
• Explore capabilities by asking "What can you help with?" to see a list of use cases
• Combine tools for complex tasks (e.g., research + email drafting)
• Review reasoning when you want to understand how Genie arrived at its conclusions

### Common Use Cases

• Opportunity intelligence gathering
• Relationship and contact insights
• Quick analysis for upcoming meetings
• Preparing relevant follow-ups
• Analyzing deal risks and creating action plans
• Finding additional stakeholders
• Creating handoff documentation

### Working with Your RevOps Team

Your RevOps team can customize Genie's toolkit to match your specific business needs. If you have recurring tasks that would benefit from automation, discuss with your RevOps team about creating custom workflows that can be integrated into Genie.
Note: Genie continuously learns and improves based on your interactions. The more you use it, the better it becomes at understanding your specific needs and communication style.]]></content:encoded>
    </item>
    <item>
      <title>Intelligent Calendar</title>
      <link>https://www.gtmengine.ai/documentation/intelligent-calendar</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/intelligent-calendar</guid>
      <pubDate>Fri, 21 Nov 2025 00:01:05 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Transform your calendar into a sales command center. Get full CRM context, automated updates, prioritized follow-ups, and AI-powered meeting prep in one view.]]></description>
      <content:encoded><![CDATA[## Feature Overview

The Intelligent Calendar View transforms your calendar from a simple scheduling tool into a comprehensive sales command center. This feature integrates your calendar with CRM data, opportunity information, and account insights to provide complete context for every meeting in your day. By centralizing critical information and automating post-meeting tasks, the Intelligent Calendar View eliminates context switching and administrative burden, allowing you to focus on what matters most—selling.

## Benefits to the User

• Reduced Context Switching: Access all relevant meeting information directly from your calendar without jumping between multiple applications
• Automated CRM Updates: Save 20+ minutes of administrative work after each meeting with automatic CRM updates
• Visual Priority System: Color-coded indicators help you quickly identify follow-ups and action items that need attention
• Comprehensive Meeting Preparation: Enter every meeting fully prepared with relevant opportunity and account information automatically surfaced
• Intelligent Follow-up Management: Never miss a follow-up with automated reminders and status tracking
• Enhanced Focus: Eliminate the mental burden of remembering administrative tasks and focus on building relationships and closing deals

## Accessing the Feature

1. Log in to your GTM Engine account
2. Navigate to the main dashboard
3. Click on the "Calendar" icon in the main navigation menu
4. The Intelligent Calendar View will load, displaying your meetings with enhanced context and information
Note: The Intelligent Calendar View syncs with your existing calendar system (Google Calendar, Microsoft Outlook, etc.) and requires calendar integration permissions during initial setup.

## Step-by-Step Usage Guide


### Navigating Your Intelligent Calendar

1. View Your Day: Upon opening the Intelligent Calendar View, you'll see your daily schedule with enhanced meeting cards
2. Meeting Context: Each meeting card displays:
• Meeting participants with their roles
• Associated opportunity information
• Account status and health indicators
• Relevant CRM data
• Previous interaction history
1. Priority Indicators: Meetings are color-coded for quick status recognition:
• Red: Requires immediate attention (missed follow-ups, critical updates needed)
• Yellow: Pending actions (awaiting responses, incomplete follow-ups)
• Green: On track (all tasks complete, no immediate actions required)

### Preparing for Meetings

1. Click on any upcoming meeting to expand its details
2. Review the automatically assembled context including:
• Recent account activities
• Current opportunity stage
• Key stakeholders and their engagement
• Relevant documents and previous communications
1. Use the "Meeting Brief" section to review AI-generated talking points and preparation notes
2. Add any personal notes or agenda items in the provided field

### Post-Meeting Automation

After each meeting concludes, GTM Engine automatically:
1. Creates a meeting summary with key discussion points
2. Updates relevant CRM records across all connected systems
3. Drafts follow-up emails for your review
4. Sets task reminders based on meeting outcomes
5. Flags any changes in forecast or deal health
To review and modify these automated actions:
1. Click on the meeting in your calendar after it ends
2. Navigate to the "Post-Meeting Actions" tab
3. Review each automated action and make any necessary adjustments
4. Click "Approve All" to confirm the actions or modify individual items as needed

### Managing Follow-ups

1. Access your follow-up queue by clicking the "Follow-ups" tab at the top of the calendar view
2. Review items color-coded by priority:
• Red items require immediate attention
• Yellow items are pending but not urgent
• Green items are complete or on track
1. Click on any follow-up to:
• View the related opportunity
• See the context of the original meeting
• Check the status of any automated emails
• Mark items as complete or reschedule them

## Tips and Best Practices

• Start Your Day with a Calendar Review: Begin each morning by scanning your Intelligent Calendar to identify red and yellow items that need attention
• Trust the Automation: Let the system handle CRM updates and follow-up drafts, but always review them before they're finalized
• Use the Pre-Meeting Minutes Wisely: With preparation already handled, use the minutes before a call to focus on strategy rather than gathering information
• Customize Your View: Configure your calendar settings to emphasize the data points most relevant to your selling style
• Leverage the Meeting Brief: Use the AI-generated meeting brief as a foundation, then add your personal touch before meetings
• Close the Loop: Always mark follow-ups as complete once handled to maintain an accurate system
• Share Insights: Use the "Share View" feature to give teammates visibility into your calendar when collaborating on accounts

## Limitations and Considerations

• Initial calendar sync may take up to 24 hours to fully populate with enhanced data
• The quality of meeting context depends on the completeness of your CRM data
• For optimal performance, ensure your calendar permissions and CRM integrations remain active
• The system works best when you consistently use it for all sales-related meetings
By centralizing your sales day in the Intelligent Calendar View, you'll spend less time on administrative tasks and more time building relationships and closing deals. The system handles the invisible work of sales—updating records, tracking follow-ups, and maintaining context—so you can focus on what you do best: selling.]]></content:encoded>
    </item>
    <item>
      <title>Integrating Zoom Revenue Accelerator</title>
      <link>https://www.gtmengine.ai/documentation/integrating-zoom-revenue-accelerator</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/integrating-zoom-revenue-accelerator</guid>
      <pubDate>Thu, 16 Oct 2025 19:49:52 GMT</pubDate>
      <category>Settings</category>
      <description><![CDATA[Support documentation for managing your GTM Engine integration with your Zoom Revenue Accelerator account.]]></description>
      <content:encoded><![CDATA[## Overview

The Zoom Revenue Accelerator integration allows GTM Engine to access and analyze your Zoom meeting transcripts.
This helps sales and RevOps teams gain richer insights from customer conversations directly within GTM Engine, no manual uploads required.

## Adding the App


### Who can connect

Only Admins and RevOps users can enable the Zoom Revenue Accelerator integration.

### Steps to Add

1. Log in to your GTM Engine account.
2. Navigate to Settings → Integrations.
3. Locate Zoom Revenue Accelerator and click Connect.
4. A popup will appear requesting permission for GTM Engine to read your Zoom transcripts.
5. Click Accept to authorize the connection.
6. You’ll see a confirmation message once the integration is active as the button text changes from "Connect" to "Disconnect".
✅ You’re all set! GTM Engine will now automatically sync and analyze your Zoom meeting data.

### Troubleshooting

If the popup does not appear or the connection fails, ensure:
• You’re logged into the correct Zoom account.
• You have Admin permissions in Zoom.
• Pop-ups are allowed in your browser.
For more help, visit GTM Engine Support or email support@gtmengine.ai

## What Next?

That's it!  All you actually need to do is to "click to connect" as detailed above; GTM Engine automatically configures the remaining setup for you. Now, anytime you record a meeting using your Zoom Revenue Accelerator, GTM Engine will automatically be sent an export of the meeting transcript, process it, and update your Opportunity data.
• Access your meeting transcript and summary automatically inside your GTM Engine workspace
All your recorded sales and customer conversations flow in without manual uploads or any further action on your part. Click on any listed meeting activity entry to view the recorded transcript, summary, and follow-up action items for the call.
• Identify themes, risks, and opportunities across conversations
In your opportunity's detail page, you'll see the updated deal insights, analysis, key data, and overall sentiment updated to reflect the newly processed meeting transcript.
• Bring insights directly into your CRM workflows
If you're using a connected CRM, the same call insights appear right where you manage deals, so nothing gets lost between meetings and next steps.

### Use Cases

• Sales Reps: Review summarized customer conversations to identify follow-ups or objections.
• Sales Managers: Gain visibility into deal health and coaching opportunities.
• RevOps Teams: Access clean, structured transcript data for reporting and forecasting accuracy.

### Prerequisites

• Active Zoom Revenue Accelerator license.
• Admin or RevOps permissions in GTM Engine.

## Removing the App


### To Disconnect the Integration

1. Log in to your GTM Engine account.
2. Go to Settings → Integrations.
3. Click the Disconnect button next to Zoom Revenue Accelerator.
Once disconnected, GTM Engine will no longer have access to your Zoom transcripts.

### Implications of Removal

• GTM Engine will stop syncing new meeting data from Zoom.
• Existing transcript insights remain stored in GTM Engine unless manually deleted by your Admin through a support request.

### Data Handling After Removal

GTM Engine follows strict data privacy and compliance policies.
Any transcript data already imported remains secure and accessible only within your GTM Engine workspace until deleted according to your organization’s data retention policy.

## Troubleshooting



| Issue | Possible Cause | Suggested Fix |
| App won’t connect | Missing Admin permissions | Verify user role and permissions |
| Pop-up not appearing | Browser blocking pop-ups | Allow pop-ups and retry |
| No meeting data appearing | No Zoom meetings recorded | Ensure meetings are recorded and transcripts enabled in Zoom |


For full troubleshooting guidance, visit gtmengine.ai/documentation/support

## FAQ

Q: What permissions does GTM Engine need?
A: Read-only access to Zoom Revenue Accelerator transcripts to generate insights.
Q: Can individual users connect their own Zoom accounts?
A: No. Only Admins or RevOps roles can establish the integration for the organization.
Q: What happens to my historical data if I disconnect the app?
A: Existing data remains in GTM Engine until manually deleted by an Admin.
Q: How often is data synced?
A: GTM Engine syncs new Zoom meeting transcripts automatically every 30 minutes once the connection is active.

## Test Plan & Scopes Summary

GTM Engine’s Zoom Revenue Accelerator integration uses a limited, read-only set of Zoom API scopes to securely access meeting transcript data for analysis and insights.

#### Test Accounts

• Admin Account – Used to authorize the integration and validate organization-wide transcript access.
• RevOps Account – Used to confirm downstream visibility, permissions, and data synchronization accuracy.

#### Test Steps

1. Log in to GTM Engine as an Admin.
2. Navigate to Settings → Integrations → Zoom Revenue Accelerator.
3. Click Connect and authorize the requested Zoom scopes.
4. Confirm the connection is active and status changes to “Connected.”
5. Verify that historical Zoom meeting transcripts begin syncing automatically.
6. As a RevOps user, confirm that summarized insights appear in the relevant Opportunities within the Pipeline or within your CRM if you've mapped the data to sync to CRM fields.
7. Disconnect the integration and confirm that:
– Zoom’s Deauthorization Event Notification is received by GTM Engine.
– The access token is revoked successfully via Zoom’s API.
– No new data is synced post-removal.

#### Scope Justification Table



| Scope | Access Level | Purpose | Justification |
| zra:read:list_conversations:admin | Read-only (Admin) | Retrieve the list of recorded Zoom Revenue Accelerator conversations available to the connected organization. | Required to identify and index eligible Zoom meetings for transcript and analysis syncing within GTM Engine. |
| zra:read:conversation_participants:admin | Read-only (Admin) | Access participant metadata for each recorded conversation, including speaker roles and timestamps. | Enables accurate attribution of dialogue and insights to individual speakers, ensuring context-rich analysis. |
| zra:read:conversation_analysis:admin | Read-only (Admin) | Retrieve Zoom’s built-in conversation analytics such as sentiment, talk ratios, and engagement data. | Allows GTM Engine to enrich deal intelligence by incorporating Zoom Revenue Accelerator’s native metrics into CRM insights and dashboards. |
| zra:read:conversations:admin | Read-only (Admin) | Access full transcript content and conversation details for authorized recordings. | Provides the text and contextual data needed for GTM Engine’s proprietary sentiment, topic, and follow-up analysis workflows. |



#### Expected Results

• Transcripts and related metadata sync successfully after authorization.
• Only Admin and RevOps roles can access the connected data.
• Data stops syncing immediately after deauthorization, and all tokens are revoked.
• All synced content remains protected under GTM Engine’s internal security and retention policies.

## Deauthorization Handling

When a user disconnects the Zoom Revenue Accelerator integration, GTM Engine performs a complete deauthorization workflow in compliance with Zoom’s Marketplace requirements.
1. Deauthorization Event Notification
– Upon removal, Zoom sends an HTTP POST request to GTM Engine’s designated Deauthorization Notification Endpoint.
– GTM Engine validates the request signature and logs the deauthorization event for audit purposes.
2. Token Revocation
– The system immediately revokes the associated OAuth access token through Zoom’s Revoke Access Token endpoint.
– This ensures that GTM Engine cannot access or request any further data from Zoom APIs.
3. Post-Deauthorization Data Handling
– No new meeting or transcript data is pulled from Zoom once the token is revoked.
– Any transcript data previously synced remains securely stored within the customer’s GTM Engine workspace under their organization’s data-retention policy.
– Users may request complete data deletion at any time by contacting GTM Engine Support.
4. Confirmation & Logging
– A confirmation log entry is generated internally, documenting the deauthorization event and completion of the token-revocation process.
– This record can be provided to Zoom or the customer upon request for compliance verification.

## Contact Support

• Email: support@gtmengine.ai 
• Documentation & Self-Serve Help: gtmengine.ai/documentation/support/
• Support Hours: Monday - Friday, 9 AM - 5 PM PT
• First Response SLA: Within 1 business day

## Policies & Compliance

• Privacy Policy: gtmengine.ai/trust-center/privacy-policy
• Terms of Use: gtmengine.ai/trust-center/terms-of-use
• Data Handling: GTM Engine retains imported transcript data securely within your workspace and processes all customer information in compliance with GDPR, CCPA, and applicable data protection laws.]]></content:encoded>
    </item>
    <item>
      <title>Salesforce Integration</title>
      <link>https://www.gtmengine.ai/documentation/salesforce-integration</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/salesforce-integration</guid>
      <pubDate>Tue, 30 Sep 2025 21:28:27 GMT</pubDate>
      <category>Onboarding</category>
      <description><![CDATA[Learn how to integrate GTM Engine with Salesforce by creating custom deal properties that enhance data management and streamline your sales processes.]]></description>
      <content:encoded><![CDATA[## Integration Document


### INTRODUCTION

This guide walks Salesforce admins through preparing Opportunity for GTM Engine by adding custom fields, setting field-level security, and placing fields on Opportunity page layouts—using Lightning Experience click paths.

### PREREQUISITES

• Salesforce System Administrator access.
• Working in Lightning Experience (Setup → Object Manager).
• Ability to edit Opportunity fields, Field-Level Security (FLS), and Page Layouts.

### STEP-BY-STEP INSTRUCTIONS


#### Step 1: Open Setup

1. Click the gear (⚙️) → Setup.
2. In Setup, go to Object Manager.

#### Step 2: Open Accounts Fields

1. In Object Manager, search and click Accounts.
2. Click Fields & Relationships.

#### Step 3: Create Each Custom Field

For every field in the table below:
1. Click New.
2. Choose the Field Type listed. Click Next.
3. Field Label: enter exactly as shown. (API Name auto-fills.)
4. For Number/Text types, set Length/Decimals as indicated.
5. Description (Optional) : “Populated by GTM Engine.”
6. Click Next and set Field-Level Security (Visible to relevant profiles; make Read-Only if GTM Engine is the only writer).
7. Add to Page Layouts when prompted → keep checked. Click Save. (You can also place fields later in Page Layouts.)

### Opportunity Field Catalog



| Field Name | Field Type | Section |
| Business Model | Rich Text Area | Account Data |
| Competitors | Rich Text Area | Account Data |
| Employees | Rich Text Area | Account Data |
| Funding Data | Rich Text Area | Account Data |
| Industry | Rich Text Area | Account Data |
| Products and Services | Rich Text Area | Account Data |
| Recent News | Rich Text Area | Account Data |
| Propensity Score | Number | Account Analysis |
| Buying Process | Rich Text Area | Opportunity Data |
| Competitors | Rich Text Area | Opportunity Data |
| Customer Use Cases | Rich Text Area | Opportunity Data |
| Deal Description | Rich Text Area | Opportunity Data |
| Deal Participants | Rich Text Area | Opportunity Data |
| Important People Mentioned | Rich Text Area | Opportunity Data |
| Overall Interest Level | Number | Opportunity Data |
| Participants | Rich Text Area | Opportunity Data |
| Tech Stack | Rich Text Area | Opportunity Data |
| Timeline and Budget | Rich Text Area | Opportunity Data |
| Wow Moments | Rich Text Area | Opportunity Data |
| AI Forecast Close Date | Date | Opportunity Analysis |
| AI Forecast Date Reasoning | Rich Text Area | Opportunity Analysis |
| AI Forecast Month | Text | Opportunity Analysis |
| Deal Gaps | Rich Text Area | Opportunity Analysis |
| Health Score | Number | Opportunity Analysis |
| Health Score Reasoning | Rich Text Area | Opportunity Analysis |
| Path To Close | Rich Text Area | Opportunity Analysis |
| Predicted Stage Reasoning | Rich Text Area | Opportunity Analysis |
| Suggested Strategies | Rich Text Area | Opportunity Analysis |
| Interest Level Reasoning | Rich Text Area | Contact Data |
| Internal Blockers/Challenges | Rich Text Area | Contact Data |
| Motivations/Problems Solved | Rich Text Area | Contact Data |
| Personal Information | Rich Text Area | Contact Data |
| Promoter Score Reasoning | Rich Text Area | Contact Data |
| Contact Role Reasoning | Rich Text Area | Contact Analysis |
| ICP Persona Reasoning | Rich Text Area | Contact Analysis |


Create each via:
Object → Fields & Relationships → New → select type → label → FLS → add to layout

#### Step 4: Repeat as needed for Opportunities and Contacts fields


### PAGE LAYOUT PLACEMENT


#### (Recommended)

If you didn’t auto-add during creation or you want better grouping:
1. Setup → Object Manager → Opportunity → Page Layouts → choose your layout.
2. Click Sections and add five sections:
3. GTM Intelligence
4. AI Forecasting
5. Buyer Insights
6. Competitive Data
7. Execution Tracking
8. Drag the fields above into the appropriate section. Save.

### FIELD-LEVEL SECURITY


#### (Governance Pattern)

• Default end-user experience: Visible + Read-Only (so GTM Engine is source of truth).
• Integration user: Visible + Editable for these fields.
• Enabling Permission Set Control (Recommended)
To centralize field access:
1. Go to Setup → User Management Settings.
2. Enable Field-Level Security for Permission Sets During Field Creation (beta).
3. When creating fields, assign FLS via permission sets instead of profiles.
4. Create a dedicated GTM Engine Integration Permission Set with Edit access to these fields.

### VERIFICATIONS

1. Field list check: Opportunity → Fields & Relationships → search each new field and confirm Type.
2. Layout check: Opportunity → Page Layouts → open a sample Opportunity → ensure sections/fields render as expected.
3. Report visibility: Add fields to a test Opportunity report; expect rich text to truncate (~255 chars). Use record pages for full context.

### POST-INTEGRATION STEPS

• Notify GTM & CS teams: These fields are auto-populated by GTM Engine; avoid manual edits.
• Views/Reports/Dashboards: Add the Score and AI Forecast fields to list views and dashboards.
• Field History Tracking: Enable for key fields (e.g., Health Score, AI Forecast Close Date) to track changes over time. Salesforce allows history tracking for up to 20 fields per object.

### NOTES & LIMITATIONS

• Rich Text Area Fields: GTM Engine often generates formatted output (bullets, bold, links), so use Rich Text Area consistently across all narrative fields. Rich Text fields have a 131,072-character max, but reporting/list views display only the first ~255 characters. Plan summaries accordingly.
• Filtering/Reporting: Report filters only evaluate the first 254–255 characters of rich text. For filterable insights, add supporting Checkbox/Picklist helper fields.

### DEPLOYMENT BEST PRACTICES

• Use Change Sets or Metadata API: Deploy fields and layouts via change sets or sfdx metadata, not manual recreation.
• Include Permissions: Package permission sets along with fields.
• Plan Org Connections: Confirm connected apps and API users have correct permissions before cutover.

### CONCLUSION

Following these Lightning click-paths and governance patterns prepares Salesforce Opportunity for GTM Engine. With structured sections, controlled permissions, and deployment best practices, you’ll capture AI forecasts, health, gaps, strategies, and narrative context directly on the record, unlocking richer deal reviews and CS handoffs.]]></content:encoded>
    </item>
    <item>
      <title>HubSpot Integration</title>
      <link>https://www.gtmengine.ai/documentation/hubspot-integration</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/hubspot-integration</guid>
      <pubDate>Wed, 13 Aug 2025 21:46:10 GMT</pubDate>
      <category>Onboarding</category>
      <description><![CDATA[Learn how to integrate GTM Engine with HubSpot by creating custom deal properties that enhance data management and streamline your sales processes.]]></description>
      <content:encoded><![CDATA[## Integration Document


### INTRODUCTION

This document provides a comprehensive guide to integrating GTM Engine with HubSpot by creating specific custom deal properties. This integration enhances data management and streamlines sales processes by capturing essential deal information within HubSpot.

### PREREQUISITES

• Access to a HubSpot account with administrative privileges
• Familiarity with HubSpot’s interface and settings

### STEP-BY-STEP INSTRUCTIONS


#### Step 1: Access HubSpot Settings

1. Log in to your HubSpot account
2. In the top navigation bar, click on the Settings icon (⚙️)

#### Step 2: Navigate to Properties

1. In the left sidebar menu, scroll down to the Data Management section
2. Click on Properties

#### Step 3: Select Deal Properties

1. At the top of the Properties page, find the Select an object dropdown menu
2. Click the dropdown and select Deal properties

#### Step 4: Create Custom Deal Properties

Create the following custom properties by following the instructions below:

### INSTRUCTIONS FOR CREATING EACH PROPERTY

1. Click on “Create property”
• On the Deal properties page, click the Create property button in the upper right corner
1. Configure Property Settings
• Object type: Ensure “Deal” is selected
• Group: Choose the appropriate group (e.g., “Deal Information”) or create a new group
• Property Label: Enter the Field Name exactly as listed
• Description (optional): Add a description such as “Populated by GTM Engine” to clarify purpose
1. Select Field Type
• Choose the matching field type from the table above
1. Set Additional Options (if applicable)
• Rich text fields: No extra config needed
• Number fields: Select “Formatted number”
• Date picker fields: No extra config needed
• Single-line text fields: No extra config needed
1. Finalize the Property
• Click Preview to confirm settings
• Click Create to save the property
1. Repeat
• Repeat steps 1–5 for each custom property listed in the table


| Field Name | Field Type | Section |
| Business Model | Rich Text Area | Account Data |
| Competitors | Rich Text Area | Account Data |
| Employees | Rich Text Area | Account Data |
| Funding Data | Rich Text Area | Account Data |
| Industry | Rich Text Area | Account Data |
| Products and Services | Rich Text Area | Account Data |
| Recent News | Rich Text Area | Account Data |
| Propensity Score | Number | Account Analysis |
| Buying Process | Rich Text Area | Opportunity Data |
| Competitors | Rich Text Area | Opportunity Data |
| Customer Use Cases | Rich Text Area | Opportunity Data |
| Deal Description | Rich Text Area | Opportunity Data |
| Deal Participants | Rich Text Area | Opportunity Data |
| Important People Mentioned | Rich Text Area | Opportunity Data |
| Overall Interest Level | Number | Opportunity Data |
| Participants | Rich Text Area | Opportunity Data |
| Tech Stack | Rich Text Area | Opportunity Data |
| Timeline and Budget | Rich Text Area | Opportunity Data |
| Wow Moments | Rich Text Area | Opportunity Data |
| AI Forecast Close Date | Date | Opportunity Analysis |
| AI Forecast Date Reasoning | Rich Text Area | Opportunity Analysis |
| AI Forecast Month | Text | Opportunity Analysis |
| Deal Gaps | Rich Text Area | Opportunity Analysis |
| Health Score | Number | Opportunity Analysis |
| Health Score Reasoning | Rich Text Area | Opportunity Analysis |
| Path To Close | Rich Text Area | Opportunity Analysis |
| Predicted Stage Reasoning | Rich Text Area | Opportunity Analysis |
| Suggested Strategies | Rich Text Area | Opportunity Analysis |
| Interest Level Reasoning | Rich Text Area | Contact Data |
| Internal Blockers/Challenges | Rich Text Area | Contact Data |
| Motivations/Problems Solved | Rich Text Area | Contact Data |
| Personal Information | Rich Text Area | Contact Data |
| Promoter Score Reasoning | Rich Text Area | Contact Data |
| Contact Role Reasoning | Rich Text Area | Contact Analysis |
| ICP Persona Reasoning | Rich Text Area | Contact Analysis |



### VERIFICATIONS

After creating all custom properties:
1. Search for Properties
• Use the search bar on the Deal properties page to locate each new property
1. Confirm Details
• Ensure each property has the correct field type and is spelled correctly

### POST-INTEGRATION STEPS

• Inform Team Members
• Notify your sales and marketing teams about the new properties
• Let them know these fields are automatically populated by GTM Engine and should not be edited manually
• Update Deal Views
• Customize deal views and forms to include these properties as needed
• You can organize them into suggested groups from the table, or based on personal/team preference

### CONCLUSION

By completing these steps, you have successfully set up HubSpot for integration with GTM Engine. The new custom deal properties will enhance your ability to track and analyze crucial deal information, leading to more informed decision making and improved sales outcomes.]]></content:encoded>
    </item>
    <item>
      <title>Slack Integration</title>
      <link>https://www.gtmengine.ai/documentation/slack-integration</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/slack-integration</guid>
      <pubDate>Wed, 13 Aug 2025 07:23:49 GMT</pubDate>
      <category>Automations</category>
      <description><![CDATA[Streamline team communication with GTM Engine's Slack integration. Send automated notifications directly while reducing administrative tasks in your CRM.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Slack Message task allows you to send automated messages from GTM Engine workflows directly to Slack channels or individual users. This feature enables you to deliver important information, notifications, or workflow outputs to your team's communication hub without manual intervention.

## Benefits to the User

• Streamlined Communication: Automatically share important CRM insights with your team where they already collaborate
• Reduced Administrative Burden: Eliminate manual copying and pasting of information between systems
• Enhanced Visibility: Keep team members informed of critical deal updates, customer interactions, and workflow completions
• Customizable Formatting: Choose between simple text messages or professionally formatted messages using Slack's Block Kit
• Process Automation: Integrate Slack notifications into your broader GTM Engine workflows for a seamless experience

## Accessing the Feature

1. Log in to your GTM Engine account
2. Navigate to the Workflows Library section
3. Look for the Slack Message task in the available workflow tasks

## Step-by-Step Usage Guide


### Setting Up a Slack Message Task

1. Select the Recipient: 
• For a Slack channel: Enter the channel name preceded by a hashtag (e.g., #sales-team)
• For an individual user: Enter their Slack user ID

> Tip: To find a user's Slack ID, locate their profile in Slack, click on their name, and copy their channel ID from their user profile.

1. Create Your Message: 
• Map the message content from a previous workflow step or input it directly into the message field
• Your message can include data variables from earlier workflow steps
1. Choose Message Format: 
• Plain Text (Default): Simple text messages without formatting
• Block Kit: Enhanced formatting with interactive elements
• To enable Block Kit, check the "Block Kit" option inside the Slack task
• When using Block Kit, ensure the message field contains valid Slack Block Kit JSON
1. Save Your Configuration:
• Click the "Save" button to finalize your Slack message task setup

### Using Block Kit for Advanced Formatting

When the "Block Kit" option is checked:
1. The data mapped into the message field must be valid Slack Block Kit JSON
2. This JSON can be prepared in a previous workflow step
3. Block Kit allows for more professional, interactive, and visually appealing messages

## Tips and Best Practices

• Test Your Messages: Before implementing in production workflows, test your Slack messages to ensure they appear as expected
• Consider Your Audience: Use plain text for simple notifications and Block Kit for more complex information that benefits from formatting
• Manage Notification Volume: Be strategic about which events trigger Slack messages to avoid overwhelming your channels
• Use Clear Channel Naming: When sending to channels, use descriptive channel names that align with your team's Slack organization
• Leverage Data Mapping: Pull in dynamic content from your CRM or previous workflow steps to make messages contextually relevant
• Documentation: For complex Block Kit implementations, maintain documentation of your JSON templates for future reference
By leveraging GTM Engine's Slack integration, you can ensure your team stays informed with timely, relevant information without the manual effort of translating CRM data into actionable insights. This automation helps reduce administrative burden on your sales team while improving communication and visibility across your organization.]]></content:encoded>
    </item>
    <item>
      <title>Enrich Task</title>
      <link>https://www.gtmengine.ai/documentation/enrich-task</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/enrich-task</guid>
      <pubDate>Wed, 13 Aug 2025 07:20:50 GMT</pubDate>
      <category>Automations</category>
      <description><![CDATA[Automate contact and account enrichment with CRM workflow automation that saves selling time and enhances data quality without manual research.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Enrich Task is a powerful component within GTM Engine's Workflow Library that automatically discovers and populates detailed information about your contacts and accounts. This feature allows you to enhance your CRM data by retrieving comprehensive professional and company details from publicly available sources, ensuring your team has the most complete and up-to-date information without manual research.

## Benefits to the User

• Save valuable selling time by eliminating manual research and data entry
• Enhance personalization with detailed contact and company insights
• Improve data quality in your CRM with automatically verified information
• Discover new engagement opportunities through enriched company and contact details
• Support better targeting with information about company size, industry, and technologies
• Fill data gaps in incomplete contact and account records

## Accessing the Feature

The Enrich Task is available within the GTM Engine Workflow Library. You can add it to any existing workflow or create a new workflow that includes this task.
1. Navigate to the Workflow Library in your GTM Engine dashboard
2. Select an existing workflow or create a new one
3. Click "Add Task" within your workflow
4. Select "Enrich Task" from the available task options

## Step-by-Step Usage Guide


### Setting Up Contact Enrichment

1. After adding the Enrich Task to your workflow, select "Contact" as the enrichment type
2. Map the following input fields (at least one of the starred fields is required):   
• Email(required unless LinkedIn URL is provided)
• LinkedIn URL/ID(required unless Email is provided)
• First Name
• Last Name
• Full Name
• Domain

> Note: While only email OR LinkedIn URL is required, providing additional fields improves accuracy of results.

1. Map these inputs either from: 
• Workflow input parameters
• Data from previous tasks in your workflow
1. Click "Save" to complete the setup

### Setting Up Account Enrichment

1. After adding the Enrich Task to your workflow, select "Account" as the enrichment type
2. Map at least one of the following input fields (any one is sufficient):  
• Company Name
• Company LinkedIn URL
• Company Domain

> Note: For best results, provide all three fields if available.

1. Map these inputs either from: 
• Workflow input parameters
• Data from previous tasks in your workflow
1. Click "Save" to complete the setup

### Understanding Enrichment Results

The Enrich Task returns a JSON file containing detailed information that can be used in subsequent workflow steps or exported to your CRM.
Contact Enrichment Returns:
• Professional email
• Phone numbers (when available)
• Title and department
• Seniority level
• Company information (name, domain, location)
• LinkedIn details (ID, URL)
• Email verification status
• SMTP provider information
Account Enrichment Returns:
• Company domain and website
• LinkedIn details (ID, URL, follower count)
• Company description and logo URL
• Company size and employee count
• Industry classification
• Company type (private/public)
• Year founded
• Address and country information
• Crunchbase URL
• Funding details
• Job posting counts
• Technologies used

## Tips and Best Practices

• Provide multiple identifiers when possible to improve match accuracy
• Use in sequence with other tasks - enrichment data can power personalized outreach in subsequent workflow steps
• Verify critical information before high-stakes communications, as public data sources may occasionally contain errors
• Create dedicated enrichment workflows that can be triggered when new contacts or accounts are added to your CRM
• Periodically re-enrich important accounts to ensure you have the latest information, especially for fast-growing companies
• Use enriched technology data to identify potential use cases or integration opportunities
• Leverage employee count and seniority data to properly tier and prioritize accounts
• Include enrichment as part of lead qualification workflows to automatically identify good-fit prospects
By using the Enrich Task, you're automating what would otherwise be time-consuming research, allowing your team to focus on meaningful sales activities rather than data entry. This aligns perfectly with GTM Engine's mission to transform your CRM from a passive reporting tool into an active system that supports real selling.]]></content:encoded>
    </item>
    <item>
      <title>Research Task</title>
      <link>https://www.gtmengine.ai/documentation/research-task</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/research-task</guid>
      <pubDate>Wed, 13 Aug 2025 07:18:58 GMT</pubDate>
      <category>Automations</category>
      <description><![CDATA[Discover GTM Engine's AI-powered Research Task that automates web searches, analyzes results, and delivers comprehensive answers with citations.]]></description>
      <content:encoded><![CDATA[# Feature Overview

Research Task is an AI-powered component within the GTM Engine Workflows library that enables you to gather information from the internet based on specific queries or topics. This feature leverages advanced AI models to search the web, analyze results, consolidate information, and provide comprehensive answers with proper citations.
The Research Task acts as your intelligent research assistant, automating the process of gathering relevant information that can inform your sales conversations, prospect research, and market intelligence efforts.

## Benefits to the User

• Save valuable time by automating internet research that would otherwise require manual searching and consolidation
• Access up-to-date information with recency filters to ensure you're working with the latest data
• Receive comprehensive answers to complex questions with supporting citations
• Customize search parameters to get precisely the type of information you need
• Enhance sales conversations with relevant, factual information about prospects, industries, and market trends
• Reduce administrative burden by integrating research directly into your workflow
• Make more informed decisions backed by current market intelligence

## Accessing the Feature

The Research Task is available within the GTM Engine Workflows library. To access it:
1. Navigate to the GTM Engine Workflows section in your dashboard
2. Open the Workflows library
3. Select or create a workflow where you want to add research capabilities
4. Add a new step to your workflow
5. Select "Research Task" from the available task types

## Step-by-Step Usage Guide


### Setting Up Your Research Query

1. Define your research query:
• Map an input field from a previous step to the "Research Query" field, or
• Enter a specific question or topic directly into the field
1. Configure AI model options (optional):
• Select your preferred AI model from the dropdown menu: 
• Perplexity Sonar models (Deep Research, Reasoning Pro, Reasoning, Pro)
• R1-1776
• Regular Sonar
1. Adjust advanced settings (optional):   
• Temperature: Control the creativity level and variability of associations (lower for more factual, higher for more creative)
• Max Tokens: Set the maximum length of the response
• Top P: Specify the percentage of top results to consider
• Top K: Limit the number of results to analyze
• Frequency Penalty: Adjust to reduce repetition in responses
• Return Images: Toggle to include or exclude images in results
• Return Related Questions: Toggle to receive additional relevant questions
1. Set recency filter (optional):
• Choose from past hour, past day, past week, or past month to ensure you receive the most current information
1. Add a system prompt (optional):
• Provide additional context or instructions to guide the AI's research approach
1. Use auto-generate prompt (optional):
• Click this option to have the system create a more detailed breakdown of your question or topic, which can lead to more comprehensive results
1. Save your configuration:
• Click the "Save" button to finalize your Research Task setup

### Running the Research Task

Once configured, the Research Task will execute automatically when the workflow reaches this step. The system will:
1. Process your query
2. Search the internet using the specified parameters
3. Analyze and consolidate the information
4. Generate a comprehensive answer
5. Provide citations for the sources used
6. Output the results to the next step in your workflow

## Tips and Best Practices

• Be specific in your queries for more targeted results (e.g., "What are the latest cybersecurity concerns for financial institutions in 2023?" rather than "cybersecurity")
• Experiment with different AI models to find which works best for your specific research needs: 
• Use Deep Research for comprehensive, in-depth analysis
• Try Reasoning Pro when you need logical connections between concepts
• Select Regular Sonar for more straightforward information gathering
• Adjust the temperature setting based on your needs:
• Lower settings (0.1-0.3) for factual, consistent responses
• Higher settings (0.7-0.9) for more creative or varied perspectives
• Use recency filters strategically:
• Select "past hour" or "past day" for breaking news or rapidly evolving topics
• Choose "past month" for more established information that doesn't change frequently
• Combine with other workflow steps to maximize value: 
• Feed research results into meeting preparation tasks
• Use findings to enhance proposal generation
• Incorporate insights into follow-up email templates
• Review citations to verify the credibility of sources and to explore topics further if needed
• Save effective research configurations as templates for future use
• Start simple and add complexity as you become more familiar with the feature's capabilities
By leveraging the Research Task feature, you can ensure your sales conversations are informed by accurate, up-to-date information without spending hours on manual research allowing you to focus more time on building relationships and closing deals.]]></content:encoded>
    </item>
    <item>
      <title>Search Task</title>
      <link>https://www.gtmengine.ai/documentation/search-task</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/search-task</guid>
      <pubDate>Wed, 13 Aug 2025 07:17:38 GMT</pubDate>
      <category>Automations</category>
      <description><![CDATA[Automate web searches with GTM Engines' Search Task. Save time on research, enhance outreach, and streamline intelligence gathering for your sales processes.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Search Task is a powerful action within the GTM Engine Workflows library that allows you to automate web searches and incorporate the results into your sales and research processes. This feature executes Google searches based on specified queries and returns organized search results that can be used in subsequent workflow steps.

## Benefits to the User

• Save time on research: Automatically gather information about prospects, companies, or topics without manual searching
• Enhance prospect outreach: Access up-to-date news and information to personalize your communications
• Streamline intelligence gathering: Combine with other workflow tasks to create comprehensive research automations
• Reclaim selling time: Reduce administrative burden by automating information collection that would otherwise require manual effort
• Improve data quality: Consistently gather the most current information available online

## Accessing the Feature

1. Navigate to the GTM Engine Workflows library
2. Create a new workflow or edit an existing one
3. Add a new action to your workflow
4. Select "Search Task" from the available actions

## Step-by-Step Usage Guide


### 1. Configure Your Search Query

• In the Search Task configuration panel, locate the "Search query" field
• Enter your search term or map a dynamic value from a previous step or input
• Note: For dynamic queries, use the mapping function to pull values from earlier workflow steps

### 2. Select Search Type

Choose the appropriate search type based on your needs:
• Classic Search: Standard Google search results (default)
• News Search: Specifically returns news articles (ideal for company research and outreach preparation)
• Maps Search: Returns location-based results (useful for researching headquarters or specific geographic areas)

### 3. Configure Advanced Options

Customize your search with these additional parameters:
Language Selection:
• Choose from English, Spanish, French, or German
• Default: English
Country Filter:
• Select from United States, United Kingdom, Canada, or Australia
• Default: United States
Results Count:
• Specify how many results to return (up to 20)
• Default: 20 results

### 4. Save Your Configuration

• Click the "Save" button to finalize your Search Task setup
• The task is now enabled in your workflow

## Tips and Best Practices


### Combining with Other Tasks

• Search + Scrape Combination: The Search Task returns URLs, not page content. For a complete research solution: 
1. Use a Search Task to get relevant URLs
2. Extract specific URLs from the results (e.g., the top 3)
3. Add Scrape Tasks to retrieve and analyze the content from those URLs

### Optimizing Search Queries

• Use specific, targeted search terms for more relevant results
• For company research, include the company name plus terms like "news," "press release," or "announcement"
• When researching people, include their title and company for more precise results

### Workflow Integration Ideas

• Pre-call Research: Automatically gather the latest news about a prospect before scheduled calls
• Competitive Intelligence: Set up regular searches for competitor activities
• Lead Enrichment: Enhance prospect data with additional information found online
• Market Monitoring: Track industry trends or specific topics relevant to your sales conversations

### Limitations

• Search results are limited to a maximum of 20 entries
• The task returns only URLs, not the content of the pages themselves
• For complete content analysis, additional Scrape Tasks are required
By leveraging the Search Task in your workflows, you can automate time-consuming research activities, giving you more time to focus on meaningful sales conversations while ensuring you have the latest information at your fingertips. This automation aligns perfectly with GTM Engine's mission to transform your CRM from a passive reporting tool into an active system that supports real selling.]]></content:encoded>
    </item>
    <item>
      <title>Record Management Tasks</title>
      <link>https://www.gtmengine.ai/documentation/record-management-tasks</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/record-management-tasks</guid>
      <pubDate>Wed, 13 Aug 2025 07:15:17 GMT</pubDate>
      <category>Automations</category>
      <description><![CDATA[Streamline your CRM workflow automation with record management tasks. Automate data retrieval, updates, and creation while reducing manual entry.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Workflows section of GTM Engine includes three powerful record management tasks: Get Record, Update Record, and Create Record. These tasks form the backbone of system workflows that power GTM Engine's automation capabilities, allowing the platform to seamlessly interact with your CRM database.

## Benefits to the User

• Automated Data Management: Eliminates manual data entry by automating record retrieval, updates, and creation
• Enhanced CRM Integration: Ensures GTM Engine works harmoniously with your existing CRM system
• Streamlined Workflows: Powers the behind-the-scenes processes that deliver GTM Engine's value
• Improved Data Accuracy: Reduces human error in data management when properly configured

## Accessing the Feature

These record management tasks are located in the Workflows section of the GTM Engine app:
1. Log in to your GTM Engine account
2. Navigate to the Workflows section in the main navigation menu
3. When creating or editing a workflow, you'll find these tasks in the task selection panel

> ⚠️ Important: These tasks should primarily be configured by administrators as they directly interact with your CRM database.


## Step-by-Step Usage Guide


### Get Record Task

This task retrieves existing information from your CRM database.
1. Within your workflow builder, select "Get Record" from the task options
2. Choose the record type you wish to retrieve:  
• Account
• Contact
• Opportunity
• User
• User Task
1. Configure the search criteria to identify the specific record(s)
2. Specify which fields you need to retrieve
3. Define where the retrieved data should be stored in your workflow

### Update Record Task

This task modifies existing records in your CRM database.
1. Within your workflow builder, select "Update Record" from the task options
2. Choose the record type you wish to update
3. Specify the record identifier (such as ID or unique field value)
4. Define which fields should be updated and their new values
5. Configure any conditional logic for when updates should occur

### Create Record Task

This task generates new records in your CRM database.
1. Within your workflow builder, select "Create Record" from the task options
2. Choose the record type you wish to create
3. Define the field values for the new record
4. Configure any dependencies or relationships to existing records
5. Specify any follow-up actions that should occur after creation

## Tips and Best Practices

• Limit Access: Restrict access to these tasks to administrators or trained workflow designers to prevent accidental data corruption
• Test Thoroughly: Always test workflows using these tasks in a sandbox environment before deploying to production
• Document Changes: Keep detailed documentation of all workflows that modify your CRM data
• Use Conditionals: Implement conditional checks before updating or creating records to prevent duplicate or erroneous data
• Monitor Activity: Regularly review logs of record operations to ensure workflows are functioning as expected

> ⚠️ Warning: Improper configuration of these tasks could result in overriding, deleting, or corrupting CRM data. Always proceed with caution and proper testing.

By leveraging these record management tasks appropriately, GTM Engine transforms your CRM from a passive reporting tool into an active system that supports real selling. Rather than forcing your sales reps to manually translate conversations into data entry, GTM Engine automates these processes, giving your team back valuable selling time while ensuring your CRM data remains accurate and up-to-date.]]></content:encoded>
    </item>
    <item>
      <title>Scrape LinkedIn Task</title>
      <link>https://www.gtmengine.ai/documentation/scrape-linkedin-task</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/scrape-linkedin-task</guid>
      <pubDate>Wed, 13 Aug 2025 07:13:13 GMT</pubDate>
      <category>Automations</category>
      <description><![CDATA[Automate LinkedIn data extraction with AI sales automation tools to enrich CRM contacts with no manual entry, providing rich prospect insights]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Scrape LinkedIn Profile is a powerful workflow task that automatically extracts comprehensive professional information from LinkedIn profile URLs. This feature transforms a simple LinkedIn URL into structured contact data, eliminating manual data entry and enhancing your CRM with rich prospect and customer insights.

## Benefits to the User

• Save Time: Eliminate manual copying of LinkedIn profile information
• Enhance Contact Records: Automatically populate CRM fields with accurate, up-to-date professional details
• Improve Targeting: Gain deeper insights into prospects' experience, skills, and background
• Increase Productivity: Focus on relationship-building instead of administrative data entry
• Maintain Data Accuracy: Keep contact information current without repetitive manual updates

## Accessing the Feature

1. Navigate to the Workflow section in GTM Engine main nav
2. Select or create a workflow where you want to add the Scrape LinkedIn task
3. Add a new task to your workflow and select "Scrape LinkedIn" from the task options

## Step-by-Step Usage Guide


### Basic Setup

1. Add the Task: In your workflow builder, add the "Scrape LinkedIn Profile" task
2. Configure Input: Map the LinkedIn profile URL you want to scrape to the corresponding input field
• The URL should be a complete LinkedIn profile URL (e.g., https://www.linkedin.com/in/username)

### Understanding Output Data

The task returns a comprehensive JSON object containing:
• Basic Information:    
• Profile public identifier
• Profile picture URL
• First name
• Last name
• Full name
• Follower count
• Occupation
• Headline
• Summary
• Location (country, city, state)
• Professional Details: 
• Experiences (with start and end dates)
• Accomplishments
• Connection count
• "People also viewed" suggestions

### Advanced Configuration Options

In the Advanced Options section, you can customize how the task handles data:
1. Caching Options:
• If Recent or If Present: Use cached results if a recent scrape exists
• Fallback to Cache on Error or Never: Use cached results if a new scrape fails or never use cache, always performing a new scrape
1. Additional Data Fields (optional):  
• Include skills
• Include extra information
• Include personal email
• Include phone number
• Include inferred salary

## Tips and Best Practices

• Optimize Workflows: Use the LinkedIn Profile Scraper early in your workflows to enrich contact data for downstream tasks
• Respect Privacy: Only use this feature for legitimate business purposes in compliance with applicable laws and LinkedIn's terms of service
• Balance Freshness vs. Performance: Use caching options strategically to balance getting the most current data against workflow performance
• Map to CRM Fields: Create mappings to automatically update your CRM with the scraped information
• Combine with Other Tasks: Pair with email verification or additional enrichment tasks for the most comprehensive contact records

## Important Notes

• The quality and completeness of scraped data depends on the profile's privacy settings and how complete the LinkedIn profile is
• Processing time may vary based on profile complexity and LinkedIn's response times
• Consider using the caching options to improve workflow performance for frequently accessed profiles
• This feature is designed for legitimate business use in prospecting and relationship management
By leveraging the LinkedIn Profile Scraper, you'll transform your CRM from a passive data repository into an active system with rich, accurate contact information, giving your sales team the insights they need while eliminating tedious manual data entry.]]></content:encoded>
    </item>
    <item>
      <title>Scrape Task</title>
      <link>https://www.gtmengine.ai/documentation/scrape-task</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/scrape-task</guid>
      <pubDate>Wed, 13 Aug 2025 07:09:44 GMT</pubDate>
      <category>Automations</category>
      <description><![CDATA[Automate content extraction from websites and PDFs with our sales workflow automation tool. Save time and enhance research for more effective selling.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Web Scrape Task is a powerful workflow component that allows you to extract content from websites and PDF documents automatically. This feature enables you to capture valuable information from external sources and incorporate it directly into your GTM Engine workflows, enhancing your ability to gather insights without manual copying and pasting.
The Scrape Task can extract content from:
• Website URLs
• Hosted PDF documents
• Search result pages

## Benefits to the User

• Eliminate Manual Research: Automatically pull relevant information from websites and documents without switching between tabs or applications
• Enhanced Context: Add valuable external information to your sales workflows for better decision-making
• Time Savings: Reduce the administrative burden of gathering information, giving you back more time for actual selling
• Improved Research Capabilities: Easily incorporate competitive intelligence, industry news, or product information into your workflows
• Seamless Integration: Use scraped content as input for other workflow tasks or CRM updates

## Accessing the Feature

The Web Scrape Task is located in the Workflows section of GTM Engine:
1. Navigate to the Workflows section in your GTM Engine main nav
2. Create a new workflow or edit an existing one
3. In the workflow editor, look for the Web Scrape Task option in the task selection menu
4. Click to add the Web Scrape Task to your workflow

## Step-by-Step Usage Guide


### Basic Setup

1. Add the Scrape Task to your workflow by selecting it from the task options
2. Enter the URL you wish to scrape in the designated field:
• For websites: Enter the complete URL (e.g., https://www.example.com/page)
• For PDFs: Enter the URL where the PDF is hosted (e.g., https://www.example.com/document.pdf)

### Configuring Advanced Options

Click the Advanced Options dropdown to access additional configuration settings:
1. Render JavaScript: Toggle this option ON if the target website requires JavaScript to display content properly
2. Block Ads: Toggle this option ON to prevent ads from being included in the scraped content
3. Wait for Selector: Enter a time value in milliseconds to wait for specific elements to load before scraping
4. Master Timeout: Set a maximum time (in milliseconds) for the entire scraping operation to complete before timing out

### Running the Task

1. Save your workflow configuration
2. Execute the workflow either manually or based on your configured triggers
3. The scraped content will be available as output from this task, which can be used in subsequent workflow steps

## Tips and Best Practices

• Test Before Relying: Always test your scrape task with a sample URL before incorporating it into critical workflows
• Be Specific: Target specific pages rather than general websites to get more relevant content
• Respect Terms of Service: Ensure you have permission to scrape content from the websites you're targeting
• Optimize Timeouts: Adjust the wait times based on the complexity of the website - larger sites may need longer timeouts
• Use with Search Tasks: Combine the Scrape Task with search operations to automatically gather information on prospects or competitors
• Process the Output: Consider using text processing tasks after scraping to extract only the most relevant information
• Monitor Performance: Regularly check that your scrape tasks are working as expected, as website structures can change
Note: When scraping websites, be aware that some sites may have measures in place to prevent automated scraping. Always ensure your use complies with the website's terms of service and relevant regulations.
By leveraging the Web Scrape Task, you can automate information gathering that would otherwise require manual effort, allowing you to focus on high-value selling activities while GTM Engine handles the data collection process.]]></content:encoded>
    </item>
    <item>
      <title>AI Prompt Task</title>
      <link>https://www.gtmengine.ai/documentation/ai-prompt-task</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/ai-prompt-task</guid>
      <pubDate>Wed, 13 Aug 2025 07:07:31 GMT</pubDate>
      <category>Automations</category>
      <description><![CDATA[Integrate AI into sales workflows with no-code prompt automation. Boost GTM processes using AI sales automation tools that require zero technical expertise.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The AI Prompt Task is a powerful workflow component that allows you to leverage artificial intelligence within your GTM Engine workflows. This feature enables you to create custom AI interactions by providing specific prompts that will be processed by our AI system, generating responses tailored to your sales and customer engagement needs.

## Benefits to the User

• No prompt engineering expertise required: Create effective AI prompts without specialized knowledge
• Time savings: Quickly generate well-structured prompts by simply describing your goal
• Workflow automation: Integrate AI-powered insights directly into your GTM processes
• Consistency: Ensure standardized, high-quality AI interactions across your team
• Flexibility: Enter custom prompts directly or use the auto-generation feature based on your needs

## Accessing the Feature

The AI Prompt Task is available within the GTM Engine workflow builder:
1. Navigate to the Workflows section in your GTM Engine main nav
2. Create a new workflow or edit an existing one
3. When adding a new task to your workflow, select "AI Prompt Task" from the task type options

## Step-by-Step Usage Guide


### Method 1: Using Auto-Generate Prompt (Recommended)

1. Add an AI Prompt Task to your workflow
2. Click the Auto-Generate Prompt button
3. In the description field, clearly describe what you want this AI step to accomplish
• Example: "Analyze the sales call transcript and identify key customer objections"
1. Click Generate
2. The system will automatically create appropriate system and user prompts based on your description
3. Review the generated prompts and make any desired adjustments
4. Save your task

### Method 2: Creating Custom Prompts Manually

1. Add an AI Prompt Task to your workflow
2. In the provided fields, enter your:
• System Prompt: Instructions that define how the AI should behave and respond
• User Prompt: The specific query or request you want the AI to process
1. Save your task

## Tips and Best Practices

• Be specific in your descriptions: When using auto-generate, clearly state the purpose, desired output format, and any specific instructions
• Leverage existing variables: The auto-generate feature has access to all system, input, and step variables, so reference any relevant data points
• Review generated prompts: While the auto-generation is powerful, always review the results to ensure they align with your exact needs
• Start simple: Begin with straightforward prompts and gradually build more complex AI interactions as you become familiar with the feature
• Test thoroughly: Before deploying in production workflows, test your AI prompts with various inputs to ensure consistent results
The AI Prompt Task transforms how you interact with artificial intelligence in your sales process, removing the need for technical expertise while delivering powerful, customized AI assistance. By automating prompt creation, GTM Engine helps you focus on selling rather than technical configuration, giving you back valuable time while ensuring you benefit from AI-powered insights throughout your customer engagements.]]></content:encoded>
    </item>
    <item>
      <title>Workflows Overview</title>
      <link>https://www.gtmengine.ai/documentation/workflows-overview</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/workflows-overview</guid>
      <pubDate>Wed, 13 Aug 2025 07:01:53 GMT</pubDate>
      <category>Automations</category>
      <description><![CDATA[Streamline your sales process with CRM automations in GTM Engine. Build custom workflows that reduce manual tasks for your team.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Workflow Builder is a powerful tool within GTM Engine that allows you to create custom automated processes to streamline your sales activities. Typically only available to RevOps or Admin roles, workflows can be used to automate repetitive tasks, extract insights from sales conversations, update CRM records, and deliver timely information to your team all without manual intervention.

## Benefits to the User

• Save time by automating routine sales tasks that would otherwise require manual data entry
• Ensure consistency in how sales data is processed and stored across your team
• Extract valuable insights from unstructured sales data using AI-powered processing
• Customize processes to match your specific sales methodology and CRM requirements
• Reduce administrative burden on sales reps, giving them more time to focus on selling
• Improve data quality in your CRM through consistent, automated updates

## Accessing the Workflow Builder

1. Navigate to the left sidebar menu in GTM Engine
2. Click on Workflows
3. From the Workflows menu, you have two options:
• Add a new workflow: Create a workflow from scratch
• View workflow library: Browse existing workflows

## Step-by-Step Usage Guide


### Exploring the Workflow Library

The Workflow Library provides access to all existing workflows in the system, organized into three categories:
1. Custom Workflows: Custom workflows created for your specific needs
2. System Workflows: Pre-built workflows used by GTM Engine's core functionality
3. Customized System Workflows: Modified versions of system workflows tailored to specific customer requirements
Within the library, you can:
• Search for specific workflows using the search bar
• Filter workflows by creator
• View details including name, description, creator, version, last update, and status
• Manage workflows through the action menu (three dots) to duplicate or delete workflows
• Bulk select workflows using checkboxes for batch deletion

### Creating a New Workflow


### 1. Initiate a New Workflow

• Click Add a new workflow from the Workflows menu, or
• Click the Create Workflow button from the Workflow Library page

### 2. Define Basic Workflow Information

• Enter a descriptive name for your workflow at the top of the page by clicking the pencil icon
• Optionally add a description to explain the workflow's purpose

### 3. Configure Workflow Inputs

Every workflow must have at least one input:
1. Click to add an input
2. Provide a name for the input
3. Add an optional description to clarify what the input represents

### 4. Add Processing Steps

Every workflow must have at least one processing step:
1. Click the + button in Step 1 to add a processing task
2. Select a task type from the menu:    
• AI Prompt: Generate text or extract information using AI
• Scrape: Extract data from websites or documents (hosted PDFs)
• Search: Retrieve Google search results for your provided query
• Research: Find information from specified sources
• Get Record: Retrieve data from your CRM
• Update Record: Modify existing CRM records
• Create Record: Add new records to your CRM
• Enrich: Leverage data enrichment providers for additional contact or account information
• Slack Message: Choose specific messages for processing

### 5. Configure Task Details (Example: AI Prompt Task)

1. Enter a task name that clearly describes its purpose
2. Optionally add a task description for additional context
3. Specify whether the output will be text or an object
4. Create your prompt in one of two ways:
• Enter your prompt manually in the prompt field
• Use the auto-generate prompt option by describing the task you're building
1. Configure advanced options: 
• Model selection: Choose an AI model (Claude 3.7 Sonnet recommended)
• Temperature: Set lower for data extraction (more precise), higher for creative content
• Token limit: Define the maximum tokens to use
• Conditional execution: Set conditions that must be met before the task runs
• Choose between "any conditions must be true" (OR logic) or "all conditions must be true" (AND logic)
• Select from various operators: exists, equals, contains, starts with, etc.
1. Add variables to your prompts: 
• Type the @ key to open the variable menu
• Select from available inputs, system variables, or outputs from previous steps
• These variables allow your workflow to use dynamic data
1. Click Save to add the task to your workflow

### 6. Add Multiple Tasks and Steps

• Add as many steps as needed for your workflow
• You can add multiple tasks per step:
• Tasks within the same step run in parallel and cannot depend on each other
• Only tasks in subsequent steps can use outputs from previous steps

### 7. Define Workflow Outputs

1. In the Outputs section, define what the workflow will return
2. Provide a description for each output
3. Map the output to a variable from a previous step's task
4. Define the schema using Zod schema format (JSON format that enforces value types)

### 8. Save and Publish Your Workflow

• Your workflow remains in draft state until published
• To publish, click Save Workflow
• To discard changes, click Discard Draft

## Tips and Best Practices

• Use descriptive names for workflows, tasks, inputs, and outputs to make them easy to understand and maintain
• Add detailed descriptions to help other team members understand the purpose and functionality of your workflows
• Start simple and test thoroughly before adding complexity
• Use lower temperature settings (0.1-0.3) for AI tasks focused on data extraction
• Use higher temperature settings (0.7-0.9) for more creative content generation
• Leverage conditional execution to make workflows more intelligent and efficient
• Consider reusability when designing workflows—create modular components that can be used across multiple processes
• Review the workflow library for inspiration and to avoid duplicating existing functionality
• Document your custom workflows in your team's knowledge base for future reference
By effectively using the Workflow Builder, you can automate routine tasks in your sales process, ensure consistent data capture, and give your sales team more time to focus on what matters most—building relationships and closing deals.]]></content:encoded>
    </item>
    <item>
      <title>Need Help?</title>
      <link>https://www.gtmengine.ai/documentation/support</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/support</guid>
      <pubDate>Wed, 13 Aug 2025 06:10:27 GMT</pubDate>
      <category>Support</category>
      <description><![CDATA[Get expert GTM Engine support through self-serve resources, documentation, and responsive help. Solve pipeline issues and maximize your revenue team's success.]]></description>
      <content:encoded><![CDATA[# You're In The Right Place

We’re here to make sure your revenue team gets the most out of GTM Engine, whether you're setting up integrations, exploring dashboards, or troubleshooting pipeline issues.

## Self-Serve Resources

Before reaching out, check out our resources available 24/7:
• FAQs – Quick answers to common questions
• Product Documentation – Step-by-step setup guides, feature walkthroughs, and best practices
• Product Releases – Stay updated on new features, improvements, and bug fixes 
• Video Walkthroughs – Watch short demos and tutorials to get up to speed faster - coming soon!

## Not Finding What You’re Looking For?

If you still need help, we're here for you.
• Email us at support@gtmengine.ai
We aim to respond within 1 business day. Customers on a premium support plan may receive priority response and access to live troubleshooting.

## Data & Security

We take your data seriously. If you notice anything unusual with your account, please reach out to compliance@gtmengine.ai immediately.

## We’re Here to Help

GTM Engine is designed to streamline your sales execution, not slow you down. If something isn’t working the way you expect — or you just have a question — don’t hesitate to get in touch. We’ll get you back on track quickly.]]></content:encoded>
    </item>
    <item>
      <title>Onboarding Playbook</title>
      <link>https://www.gtmengine.ai/documentation/onboarding-playbook</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/onboarding-playbook</guid>
      <pubDate>Wed, 13 Aug 2025 06:07:29 GMT</pubDate>
      <category>Onboarding</category>
      <description><![CDATA[Streamline your GTM Engine onboarding with our step-by-step workflow covering CRM integration, core configuration, team setup, and integrations ]]></description>
      <content:encoded><![CDATA[# Onboarding with GTM Engine

Phase 1: CRM Integration Foundation

1. Confirm CRM Field Creation 
• Verify all required fields from the integration guide pre-work are properly created
• Test field accessibility and data types
1. Establish CRM Connection 
• Connect primary CRM system
• Verify connection stability and data access
1. Execute Field Mapping Sequence  
• Step 1: Map Account fields (CRM → GTM Engine)
• Step 2: Map Opportunity fields
• Step 3: Map Contact fields
• Step 4: Wait for sales stages and names synchronization

## Phase 2: Core Configuration

Location: Settings > Configurations
Configure the following components in sequence:
• Sales Stage Configuration: Confirm stages, names, and add entry/exit criteria
• Health Scoring Guidelines: Confirm or update scoring parameters and thresholds
• Competitors List: Input competitive landscape data
• ICP Definition: Define Ideal Customer Profile parameters
• Company Value Proposition: Document core value propositions
• Fiscal Year Start: Set fiscal year calendar alignment

## Phase 3: Team and Access Management

1. Team Member Verification 
• Review imported team members list
• Modify roles and permissions as necessary
• Assign appropriate quotas
1. Team Structure Setup
• Define organizational hierarchy
1. Fields Configuration 
• Access Control: Define editable vs. read-only field permissions
• Field Addition: Configure additional fields as needed: 
• Standard manual fields
• GTM Engine AI fields
• GTM Engine Analysis fields
• Scope: Apply configurations to Opportunities, Accounts, and Contacts

## Phase 4: Integration Ecosystem

1. Call Recording Integration
• Supported Platforms: Fathom, Gong, Sybill, etc.
1. Communication Integration
• Supported Platform: Slack integration setup

## Phase 5: Personal Profile Setup

Stakeholder Actions:
• Connect G-suite account integration
• Sync calendar integration
• Update personal quota settings (if applicable)

## Post-Configuration Processing


### Synchronization Phase

• Initial Sync: Data synchronization begins immediately
• Processing: Allow 24 hours for complete data processing and analysis
• Monitoring: Track sync progress and resolve any conflicts

### Team Activation

• Timing: After processing completion
• Method: Use mail icon in “Settings > Team Members” page
• Action: Send invitations to all team members
• Follow-up: Ensure successful account activation for all invitees

## Success Criteria

• [ ] All CRM fields successfully mapped and syncing
• [ ] Core configurations completed and validated
• [ ] Team structure established with appropriate permissions
• [ ] Integrations active and data flowing
• [ ] All team members successfully onboarded and active
• [ ] Data processing completed without errors

## Common Troubleshooting

• Permission Issues: Escalate to admin-level contacts immediately
• Sync Delays: Allow full processing window before escalation
• Field Mapping Errors: Verify field types and naming conventions
• Integration Failures: Confirm API credentials and permissions]]></content:encoded>
    </item>
    <item>
      <title>Orphaned Records</title>
      <link>https://www.gtmengine.ai/documentation/orphaned-records</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/orphaned-records</guid>
      <pubDate>Wed, 13 Aug 2025 05:59:10 GMT</pubDate>
      <category>CRM Hygiene</category>
      <description><![CDATA[Learn how to improve CRM quality by managing orphaned records in GTM Engine. Identify and reassign accounts to clean up your CRM pipeline for better visibility.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Orphaned Records feature helps you identify and reassign CRM records (opportunities, accounts, and contacts) that have lost their proper ownership assignment. These "orphaned" records are temporarily assigned to a placeholder owner called "GTM Orphaned Owner" and need to be reassigned to actual users to maintain data quality and ownership clarity.

## Benefits to the User

• Improved Data Hygiene: Ensures all records have proper ownership for accurate reporting
• Enhanced Forecasting Accuracy: Prevents opportunities from falling through the cracks
• Better Pipeline Visibility: Maintains clear ownership of all accounts and opportunities
• Streamlined Team Management: Helps reassign records when team members change roles or leave
• Time Savings: Quickly identifies records needing attention without manual audits

## Accessing the Feature

1. Log in to your GTM Engine application
2. Navigate to the main navigation menu
3. Look for and select "CRM Hygiene"
4. Click on "Orphaned Records" or "Orphaned Accounts" section

## Step-by-Step Usage Guide


### Viewing Orphaned Records

1. Once on the Orphaned Records page, you'll see a list of opportunities, accounts, and contacts currently owned by the "GTM Orphaned Owner"
2. Scroll through the list to review all orphaned records
3. Each record will display relevant information to help you determine appropriate ownership

### Reassigning Records with Suggested Owners

1. For each orphaned record, check the right side of the entry for owner suggestions
2. GTM Engine may automatically suggest appropriate owners based on related data and patterns
3. If you see a suggested owner that makes sense, click on their name to reassign the record
4. Confirm the reassignment when prompted

### Manually Reassigning Records

If no suggestions appear or the suggestions aren't appropriate:
1. Click the "Search and Assign" button next to the record
2. In the search field that appears, begin typing the name of the desired owner
3. The list will filter as you type, showing matching users
4. Select the appropriate user from the filtered results
5. Confirm the assignment to transfer ownership of the record

## Tips and Best Practices

• Regular Maintenance: Check the Orphaned Records section weekly to prevent accumulation of unassigned records
• Prioritize Opportunities: Focus first on reassigning active opportunities to minimize revenue impact
• Consider Team Structure: Assign records based on territory, account relationships, or expertise
• Batch Processing: If multiple records should go to the same owner, process them together for efficiency
• Verify Associations: Ensure contacts and opportunities are properly associated with their accounts after reassignment
• Document Decisions: For significant accounts, note why you assigned to a particular owner for future reference
By maintaining clean record ownership through the Orphaned Records feature, you'll ensure GTM Engine can deliver its full value—transforming your CRM from a passive reporting tool into an active system that supports real selling. This helps eliminate the administrative burden on your sales team while providing leadership with the accurate pipeline visibility and forecasting they need.]]></content:encoded>
    </item>
    <item>
      <title>Strayed Records</title>
      <link>https://www.gtmengine.ai/documentation/strayed-records</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/strayed-records</guid>
      <pubDate>Wed, 13 Aug 2025 05:56:51 GMT</pubDate>
      <category>CRM Hygiene</category>
      <description><![CDATA[Clean up your CRM's Strayed Records. Identify and link unassociated opportunities and contacts to the right accounts for better data integrity and reporting.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Strayed Records feature helps you identify and correct opportunities and contacts that aren't properly associated with accounts in your CRM. By maintaining proper relationships between these records, GTM Engine ensures your sales data remains accurate and reliable, leading to better reporting and relationship management.

## Benefits to the User

• Improved Data Integrity: Ensure all opportunities and contacts are properly linked to the correct accounts
• Enhanced Reporting Accuracy: Generate more reliable forecasts and pipeline visibility
• Better Relationship Management: Maintain a complete view of all interactions with each account
• Time Savings: Quickly identify and fix data issues instead of manually hunting through your CRM
• Reduced Administrative Burden: Streamline data cleanup with intelligent account suggestions

## Accessing the Feature

1. Log in to your GTM Engine account
2. Navigate to the main navigation menu
3. Select CRM Hygiene
4. Click on Strayed Records

## Step-by-Step Usage Guide


### Managing Strayed Opportunities

1. On the Strayed Records page, review the list of opportunities that aren't properly assigned to accounts
2. For each strayed opportunity, examine the account suggestions displayed on the right side of the card
3. If you see a matching account suggestion:
• Check the checkbox next to the appropriate account to associate the opportunity
1. If none of the suggested accounts are correct: 
• Click the Search button below the suggestions
• Type to search for the correct account
• Select the matching account when it appears
1. If no matching account exists: 
• Click Create New Account
• Complete the account creation form
• The opportunity will automatically be associated with this new account

### Managing Strayed Contacts

1. Navigate to the contacts section of the Strayed Records page
2. Review the list of contacts that aren't properly assigned to accounts
3. For each strayed contact, review the account suggestions (typically based on email domains)
4. If you see a matching account suggestion:
• Check the checkbox next to the appropriate account to associate the contact
1. If none of the suggested accounts are correct:
• Use the search function to find the correct account
• Select the matching account when it appears
1. If no matching account exists:
• Create a new account
• The contact will be associated with this new account

## Tips and Best Practices

• Regular Maintenance: Check the Strayed Records page weekly to prevent data issues from accumulating
• Domain Matching: For contacts, pay special attention to email domains as they often indicate the correct company
• Batch Processing: Set aside dedicated time to clean up strayed records rather than fixing them sporadically
• Validation: After associating records, verify they appear correctly in the account view
• Team Coordination: Establish guidelines with your team on how to properly create and associate records to minimize future straying
Maintaining clean CRM data is critical for accurate forecasting and effective relationship management. By regularly addressing strayed records, you'll ensure GTM Engine can provide the most accurate insights and automation, freeing your sales team from administrative burden and allowing them to focus on what they do best—selling.]]></content:encoded>
    </item>
    <item>
      <title>Activity Timeline</title>
      <link>https://www.gtmengine.ai/documentation/activity-timeline</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/activity-timeline</guid>
      <pubDate>Wed, 13 Aug 2025 05:53:39 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Track all sales interactions with GTM Engine's sales activity tracking. Visualize engagement patterns, gaps, and access complete deal interaction history.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Activity Timeline is a comprehensive tracking system that displays all interactions between your sales team and prospects, including meetings, calls, and emails. This feature powers GTM Engine's deal analysis capabilities by capturing and organizing the unstructured data from your sales conversations into actionable insights. The timeline gives you a visual representation of engagement patterns throughout the sales cycle, helping you identify periods of high activity and potential gaps in communication.

## Benefits to the User

• Complete Interaction History: Access a chronological record of all touchpoints with prospects
• Visual Engagement Patterns: Easily identify communication gaps or periods of high activity
• Deeper Deal Insights: Understand the context behind deal analysis and opportunity progression
• Time Savings: Automatically captures sales activities when integrated with your communication tools
• Enhanced Contact Intelligence: Track individual contact engagement and interest levels
• Quick Reference: Quickly recall important conversation details without searching through emails or notes

## Accessing the Feature

1. Navigate to the “Pipeline” page in the main navigation menu under "Sales Engine"
2. Select any opportunity from your pipeline
3. In the opportunity detail page, scroll down to find the Activity Timeline section at the bottom of the page

## Step-by-Step Usage Guide


### Viewing the Activity Timeline

The Activity Timeline offers two viewing options to help you analyze sales interactions:

### Timeline View (Default)

1. When you first access the Activity Timeline, you'll see the timeline view displayed horizontally
2. The timeline progresses from left (first touchpoint) to right (today)
3. Each interaction is represented by an icon on the timeline, positioned according to its date
4. The most recent activity is highlighted in orange and marked with a small circle in the top-right corner of the icon
5. Hover over any icon to see a quick preview showing the activity type and date
6. Areas with clustered icons indicate periods of high engagement, while gaps show periods of limited communication

### List View

1. Click the "List View" option at the top of the Activity Timeline section
2. This displays all interactions in a vertical list format
3. Each entry includes: 
• Activity type icon (call, email, meeting)
• Date of interaction
• Brief synopsis of the content (for calls or emails)
1. The most recent activity is highlighted in orange here as well for quick identification
2. Scroll through the list to quickly scan all interactions

### Exploring Activity Details

1. Click on any activity icon (in either view) to open the activity detail modal
2. In the modal, you'll see:
• Meeting details including the full transcript
• Email content
1. Click the "Participants" tab to view all contacts involved in the interaction
2. To view a specific contact's complete profile, click on their name in the participants list

### Manually Adding Activities

If a meeting or call was conducted using a system not integrated with GTM Engine, you can manually add the activity:
1. Click the "Add Activity" button on the right side of the Activity Timeline
2. In the "Add New Activity" modal: 
• Select the activity type
• Set the date and time of the interaction
• Paste the transcript or email content into the "Activity Content" field
• Select all relevant contacts who participated in the interaction
1. Click "Save" to add the activity to the timeline

## Tips and Best Practices

• Regular Review: Check the Activity Timeline before any follow-up calls to refresh your memory on previous conversations
• Gap Analysis: Look for extended periods without communication to identify opportunities that may need attention
• Integration Setup: For maximum efficiency, integrate GTM Engine with your email, calendar, and call recording systems to automate activity capture
• Contact Selection: When manually adding activities, be sure to select all relevant contacts to ensure their engagement scores and interest levels are accurately updated
• Activity Context: Use the timeline to understand the sequence of events that led to changes in deal status or analysis
• Team Collaboration: Reference specific activities when discussing opportunities with team members to ensure everyone has the same context

## Note on Integration Benefits

When your GTM Engine account is integrated with your sales call recording software, email, and calendar systems, interactions will automatically populate in the Activity Timeline. This automation powers all deal analysis and contact engagement metrics, and can even create contacts and opportunities in your CRM system, eliminating manual data entry and giving you back valuable selling time.
The Activity Timeline transforms how you track and analyze your sales interactions, giving you a complete picture of your opportunity engagement without the administrative burden of manual data entry. By automatically capturing and organizing your sales conversations, GTM Engine helps you focus on what matters most: building relationships and closing deals.]]></content:encoded>
    </item>
    <item>
      <title>Opportunity Contacts</title>
      <link>https://www.gtmengine.ai/documentation/opportunity-contacts</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/opportunity-contacts</guid>
      <pubDate>Wed, 13 Aug 2025 05:49:46 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Discover powerful contact management that auto captures and enriches contact data and provides insights without manual entry—save time and close deals faster.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Contact Management feature provides comprehensive visibility into all contacts associated with your sales opportunities. It automatically captures and organizes contact information, analyzes their roles in the buying process, and provides insights into their sentiment and motivations all without manual data entry.

## Benefits to the User

• Automatic Contact Creation: New contacts from meetings and emails are automatically created and associated with opportunities
• Deep Contact Insights: Access detailed contact information including roles, promoter scores, and motivations
• Interaction History: View all recent meetings, emails, and transcripts in one place
• AI-Powered Analysis: Automatically determine contact roles and ICP profiles with supporting evidence
• Complete Background Information: Access enriched contact data including career progression, skills, and technologies

## Accessing the Feature

1. Navigate to “Pipeline” in the main navigation menu under "Sales Engine"
2. Click on an opportunity in the Pipeline page
3. In the Opportunity Detail Page, you'll find the Contacts section in the right rail

## Step-by-Step Usage Guide


### Managing Contacts


### Searching for Contacts

1. Use the search box in the contacts section to find specific contacts
2. Type the contact's name to filter the list

### Viewing Contact Information

In the contacts right rail, you'll see cards for each contact associated with the opportunity. Each card displays:
• Name and profile photo
• Title
• Role (e.g., Decision Maker, Evaluator)
• Promoter score (Supporter or Detractor)
The promoter score is a reflection of the contact’s sentiment from all included activity (meetings and emails). Clicking the contact will open the the contact details in an overlay.

### Adding Contacts Manually

1. Click the "Add Contact" button in the contacts right rail
2. You can:
• Search existing contacts to add to the opportunity
• Create a new contact by entering:  
• Contact owner
• Account
• First name
• Last name
• Email address

### Viewing Contact Details


### Quick View

1. Click on any contact card to open a detailed overlay
2. The overlay displays:    
• Profile picture and name
• Role and title
• Email address and phone number (if available)
• Last contact date
• Contact role
• ICP profile
• Overview with promoter score and interview score
• Interest level
• Motivations and problems
• Internal blockers and challenges

### Recent Interactions

1. In the contact detail overlay, click the "Recent Interactions" tab
2. View a chronological list of all meetings and emails
3. Click on any interaction to see further details including participants and transcripts

### Understanding Contact Roles

1. In the contact detail overlay, locate the contact role section
2. Click the information icon next to "Contact Role"
3. Review the following information: 
• Contact role determination
• Role analysis
• Classification reasoning
• Change justification

### Understanding ICP Profile

1. In the contact detail overlay, locate the ICP profile section
2. Click the information icon next to "ICP Profile"
3. Review the following information: 
• ICP persona determination
• Classification analysis
• Supporting evidence
• Confidence level

### Accessing Full Contact Details

1. From the contact detail overlay, click "View Full Contact" in the top right corner
2. The full contact detail page includes: 
• All information from the overlay
• Associated accounts and opportunities
• Contact enrichment details
• Research information:   
• Previous companies
• Personal information
• Skills and technologies
• Products used
• Posts
• LinkedIn summary
• Career progression
1. Click on any section to expand and view the full content
2. Navigate to the "Opportunity Information" tab to see: 
• Motivations and problems solved
• Personal information
• Internal blockers and challenges

## Tips and Best Practices

• Leverage Automatic Contact Creation: Let GTM Engine do the work of creating and associating new contacts from your meetings and emails
• Review Contact Roles Regularly: Understanding each contact's role in the decision-making process helps you tailor your approach
• Pay Attention to Promoter Scores: Identify supporters and detractors to focus your relationship-building efforts
• Use the Full Contact View: Before important meetings, review the comprehensive contact details to be fully prepared
• Check Recent Interactions: Review past conversations to maintain continuity in your communications
• Understand Motivations and Blockers: Use these insights to address specific concerns and highlight relevant benefits
With Contact Management in GTM Engine, you have all the information you need at your fingertips to build strong relationships and close deals more effectively without the administrative burden of manual data entry. The system automatically captures and analyzes contact information from your natural selling activities, giving you back valuable selling time while providing deeper insights into your opportunities.]]></content:encoded>
    </item>
    <item>
      <title>Opportunity Detail Page</title>
      <link>https://www.gtmengine.ai/documentation/opportunity-detail-page</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/opportunity-detail-page</guid>
      <pubDate>Wed, 13 Aug 2025 05:47:15 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Transform sales data into actionable intelligence with GTM Engine. Track deals, access AI insights, and close more effectively.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Opportunity Detail Page provides a comprehensive view of each sales opportunity in your pipeline. This intelligent dashboard combines standard CRM data with GTM Engine's AI-powered insights to give you a complete understanding of deal health, progress, and recommended actions. The page transforms raw sales data into actionable intelligence, helping you prioritize efforts and close deals more effectively.

## Benefits to the User

• Complete Deal Visibility: See all critical opportunity information in one consolidated view
• AI-Powered Insights: Access intelligent health scores, interest assessments, and forecasting
• Guided Selling: Receive prioritized next steps and actions to move deals forward
• Gap Analysis: Identify potential blockers and deal gaps before they derail opportunities
• Time Savings: Eliminate the need to manually compile deal information from multiple sources
• Accurate Forecasting: Compare rep-provided close dates with AI-predicted timelines
• Sales Stage Validation: See if your assessment of the deal stage aligns with AI analysis

## Accessing the Feature

1. Navigate to the Sales Engine in the left navigation panel
2. Select the Pipeline view
3. Click on any opportunity in the list to open its Opportunity Detail Page

## Step-by-Step Usage Guide


### 1. Opportunity Overview Section

At the top of the page, you'll find key opportunity information:
• Company Information: Logo, company name, and opportunity owner
• Use the Edit button on the right to update any of these fields
• Deal Metrics:  
• Contract amount/estimated amount
• Color-coded Health score with detailed breakdown upon click
• Color-coded Interest score with historical comparison upon click
• Rep-provided close date and days remaining
• Color-coded GTM Engine's forecasted close date and status upon click
GTM Engine uses all available meeting and email activity as well as contact and account enrichment data to power the Health score, Interest score, and Forecasted close date. These analysis leverage specifically tuned AI agents to make their determination and they provide a full breakdown of the analysis, reasoning, and evidence for additional inspection and insights.

### Working with Health Scores

Click the Health Score to view:
• Positive contributors to deal health
• Negative contributors to deal health
• Score change analysis since the last activity
• Specific recommendations to improve deal health

### Understanding Interest Scores

Click the Interest Score to see:
• Last update timestamp
• Current and previous interest scores
• Key indicators driving the score
• Change justification and notes

### Reviewing Forecast Information

Click the Status under the forecasted close date to view:
• Confidence level of the prediction
• Current stage analysis
• Deal gaps assessment
• Comparison to last week's forecast
• Comparison to the AE's listed close date
• Key factors influencing the prediction
• Recommended next actions

### Sales Stages Visualization

Below the overview section, you'll see a visual representation of your configured sales stages:
• Stages appear in sequence from left to right (e.g., from "Intro Call" to "Closed Won")
• The stage set by the rep is highlighted in color. Successfully completed sales stages are marked in green with a checkmark, while the current state is highlighted in blue.
• The stage predicted by GTM Engine shows a purple brain icon at the top right of the sales stage. This reflects the determined stage the opportunity is actually in based on the enter and exit criteria for your sales stages listed in Settings Configuration and the full opportunity analysis.
To understand AI stage predictions click the AI Predicted Stage to view:
• The predicted stage
• Reasoning behind the prediction
• Key factors influencing the assessment
• Progression outlook for the deal

### Deal Intelligence Tabs

Below the sales stages sits three tabs of detailed information:

### Path to Close Tab

This tab provides actionable guidance to move the deal forward:
1. Suggested Next Steps: Categorized by priority level 
• Critical path items (highest priority)
• Priority 1, 2, and 3 items
• Click View Details on any suggestion to see additional context, evidence, or instructions
1. Completed Actions:
• Shows completed steps with green checkmarks
• Click view details on any pending action to see additional reasoning and context
1. Pending Actions:
• Displays unchecked items that should be completed next
• Click view details on any pending action to see additional reasoning and context
1. Current Blockers:
• Lists warnings and blockers impeding deal progress
• Click view details on any blocker to see context and potential solutions

### GTM Engine Fields Tab

This tab provides AI-powered analysis across multiple dimensions. For each analysis card, a full view is available in an overlay modal upon click to drill into the details:
1. Deal-Gap Analysis:
• Analysis of the determined deal gaps found within the current opportunity including the overall deal gap status, number of identified gaps, most critical gap, estimated total time to resolve all gaps, and finally a detailed breakdown of each gap.
1. Customer Use Cases:
• Shows potential applications for your product identified from conversations including the importance level to the opportunity, reasoning behind the determination, any new information discovered, and, finally, a measurement of the impact the use case would have on the prospect in real world metrics.
1. Timeline and Budget:
• Budget overview and implementation timeline including an implementation date, driving factors, approval process, potential challenges, and financial considerations raised. New information and notes are included as well in the full detailed view.
1. Competitor View:
• Lists competitors mentioned in conversations and any additional notes.
1. Buying Process:
• Details around the buying process including the budget approval, signature process, procurement team involvement, legal review, security and compliance requirements, decision-making hierarchy, typical timeline, and unique requirements.
1. Overall interest level:
• The current interest level is updated by the latest activity which is listed at the top along with key points, objection analysis, and a recommended response strategy. If the interest level was changed as a result of this latest activity, the reasoning behind that change will be provided as well as next steps to improve the interest level.
1. Important People Mentioned:
• In any activity where additional stakeholders or decision-makers may have been metioned, they will be compiled into this list which includes their relationship, potential influence, context, and who they were mentioned by.
1. Wow Moments
• Any moments where prospects showed interest or excitement about your product will be captured and displayed here along with the feature or reason behind the excitement.
1. Tech Stack:
• Technologies mentioned in transcripts or emails
1. AI Next Steps:
• Automatically generated action items based on conversation analysis
1. Suggested Strategies:
• A comprehensive strategy to close the opportunity is also provided, determined based on all available information. Here you will find the overall strategy, key focus areas, critical success factors, detailed strategies, rationale, and recommendations.

### Standard Fields Tab

Contains standard CRM fields for the opportunity.

## Tips and Best Practices

1. Start with the Overview: Begin by reviewing the health score and forecast information to quickly assess deal status.
2. Compare Rep vs. AI Assessments: Pay special attention when the rep-assigned stage differs from the AI-predicted stage - this highlights potential misalignment in deal assessment.
3. Prioritize Actions: Focus on "Critical Path" items first, then move through the priority levels.
4. Address Blockers Immediately: Don't let identified blockers linger - they represent the highest risk factors for your deal.
5. Review Deal Gaps Regularly: Check the Deal-Gap Analysis before customer meetings to ensure you're addressing key concerns.
6. Leverage "Wow Moments": Use identified moments of customer excitement in your follow-up communications to reinforce value.
7. Compare Forecasts Weekly: Track how the AI-predicted close date changes over time to spot deals that are accelerating or stalling.
8. Use Detailed Breakdowns: When reviewing scores or predictions, always click through to see the detailed reasoning to understand the "why" behind the numbers.
9. Update Standard Fields: While GTM Engine automates much of your data collection, keeping standard fields current ensures the most accurate AI analysis.
10. Share Insights with Stakeholders: Use the comprehensive data from this page when discussing opportunities with managers or other team members.
With the Opportunity Detail Page, GTM Engine transforms your CRM from a passive data repository into an active sales assistant, giving you back valuable selling time while providing deeper insights into every opportunity. By leveraging this feature, you'll gain complete pipeline visibility, identify risks early, and take the right actions to move deals forward efficiently.]]></content:encoded>
    </item>
    <item>
      <title>Create New Opportunity</title>
      <link>https://www.gtmengine.ai/documentation/create-new-opportunity</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/create-new-opportunity</guid>
      <pubDate>Wed, 13 Aug 2025 05:44:06 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Streamline your sales process with our intuitive pipeline management tool that simplifies deal creation, tracking, and visibility in GTM Engine.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Create New Opportunity feature allows you to quickly add sales opportunities to your pipeline directly from the GTM Engine interface. This streamlined process captures essential deal information in one convenient modal, ensuring your pipeline stays current with minimal data entry effort.

## Benefits to the User

• Simplified Data Entry: Add new opportunities with just a few clicks, reducing administrative burden
• Seamless Account Creation: Create new accounts on the fly without leaving the opportunity creation workflow
• Standardized Deal Tracking: Ensure consistent opportunity data across your sales organization
• Time Savings: Spend less time on data entry and more time on actual selling activities
• Improved Pipeline Visibility: Keep your pipeline up-to-date for more accurate forecasting

## Accessing the Feature

1. Navigate to the Pipeline page via the main navigation menu
2. Look for the "Create Opportunity" button at the top of the page
3. Click this button to launch the Create New Opportunity modal

## Step-by-Step Usage Guide


### Creating a New Opportunity

1. Fill in Required Fields:  
• Opportunity Name: Enter a descriptive name for your opportunity
• Account: Select an existing account or create a new one (see below)
• Amount: Enter the estimated contract value
• Stage: Select the appropriate sales stage from the dropdown menu
• Owner: Confirm or change the opportunity owner
• Expected Close Date: Select the anticipated closing date
1. Selecting an Existing Account: 
• Click in the Account field to activate the search function
• Begin typing the account name to see matching results
• Select the correct account from the dropdown list
1. Creating a New Account (if needed): 
• If the account doesn't exist, select "Create New Account"
• Fill in the required account information: 
• Account Name
• Domain (company website)
• Account Owner
• Click the "Create Account" button
• The new account will automatically populate in the Account field
1. Finalizing the Opportunity: 
• Review all entered information for accuracy
• Click the "Create Opportunity" button at the bottom of the modal
• Your new opportunity will appear in your pipeline immediately

## Tips and Best Practices

• Use Descriptive Opportunity Names: Include the account name and primary solution/product to make opportunities easily identifiable
• Be Realistic with Close Dates: Set expected close dates that reflect your actual sales cycle length
• Verify Account Information: Double-check account details when creating new accounts to avoid duplicates
• Update Stages Promptly: Select the most current stage to ensure accurate pipeline reporting
• Estimate Amount Thoughtfully: Provide your best estimate of contract value for forecasting purposes
• Batch Creation Process: Consider setting aside specific times to create multiple opportunities at once for efficiency
Note: The opportunity stages available in the dropdown menu are configured by your system administrator. If you need additional stages or have questions about the current configuration, please contact your GTM Engine administrator.]]></content:encoded>
    </item>
    <item>
      <title>Pipeline Management Dashboard</title>
      <link>https://www.gtmengine.ai/documentation/pipeline-management-dashboard</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/pipeline-management-dashboard</guid>
      <pubDate>Wed, 13 Aug 2025 05:41:21 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Streamline your pipeline management with GTM Engine, transforming CRM data into actionable insights for better visibility and forecasting accuracy.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Pipeline feature in GTM Engine provides a comprehensive view of your organization's sales opportunities. It allows you to visualize your entire sales pipeline, filter by various parameters, and track opportunities as they progress through your sales funnel stages. This powerful tool transforms your CRM data into actionable insights that support real selling activities.

## Benefits to the User

• Complete Pipeline Visibility: See your entire sales pipeline in one unified view
• Flexible Organization: Toggle between visual pipeline (Kanban) and table views
• Custom Filtering: Filter by sales team, team member, time period, and more
• Opportunity Tracking: Monitor deal progress through your sales stages
• Automated Updates: Changes sync automatically with your CRM, reducing manual data entry
• Deal Health Insights: View average health ratings to identify at-risk opportunities

## Accessing the Feature

1. Navigate to the "Sales Engine" section in the main nav
2. Click on “Pipeline”

## Step-by-Step Usage Guide


### Understanding the Pipeline Interface


### Top Navigation Bar

The top section of the Pipeline page contains several filtering options:
1. Pipeline Selection (top left): Use the dropdown to select different pipelines: 
• Deals Pipeline
• Renewals Pipeline
• Other custom pipelines
1. Current State Display: Shows what you're currently viewing (e.g., "All Opportunities")
2. Team Selection (middle):
• Select the appropriate sales team
• Filter by parent sales team or drill down into sub-teams
1. Team Member Filter:
• "All Team Members" is selected by default
• Filter to view a specific team member's pipeline
1. Time Period Filter (right): 
• Default: "All"
• Options: This Quarter, Next Quarter, Both, Custom
• For Custom, specify start and stop dates

### Pipeline View (Default)

The main pipeline view displays:
• Opportunities organized by sales funnel stages as entered in your configuration settings (e.g., Intro, Demo, Qualification, POC, Proposal, Procurement)
• Total value of opportunities per stage
• Average health rating per stage
Each opportunity card per sales stage displays:
• Rep assigned
• Close date
• Predicted close dates
• Deal size
• Health score

### Creating New Opportunities

• Click Create Opportunity in the top right to manually add a new opportunity
• Note: New opportunities are typically created automatically from meetings

### Switching to Table View

1. Look for the view toggle option (Pipeline View/Table View)
2. Click on Table View
In Table View, you'll see:
• Opportunity name
• Amount
• Close date
• Stage
• Forecast category
• Next steps
• Human notes
• Other relevant fields

### Customizing Table Columns

1. Click the Customize Columns button at the top
2. Select from available field categories: 
• Static manual fields (including CRM data fields)
• GTM AI fields
• GTM AI analysis
1. Click the “Save Preferences” button and your grid view will update to show only your selected columns
2. Alternately, should you want to revert changes, you can click the “Restore Defaults” button to have your initial view restored.

### Working with the Table

• Sorting: Click on column headers to sort opportunities
• Filtering: Use the filters at the top to refine your view
• Editing: Make changes directly in the table; changes will sync to your CRM if the field is editable
• Note: Some fields may be locked by your administrator

### Analyzing Individual Opportunities

1. Reviewing Predicted Close Dates:
• Predicted Close Dates highlighted in red indicate a quarter disagreement (AI predicts a different quarter than the rep)
1. Understanding Health Scores:
• Health Scores color codes: 
• Green: Scores of 8 and above (healthy)
• Yellow: Scores between 5-7 (moderate risk)
• Red: Scores below 5 (high risk)
• Color-coded opportunity cards
• Based on the Health Score, opportunity cards will be colored green to red to reflect the current state of the opportunity for quick visual identification

### Viewing Opportunity Details

Click on any opportunity in either view to launch the Opportunity Detail page for comprehensive information about that specific deal.

## Tips and Best Practices

1. Regular Pipeline Review: Check your pipeline daily to stay on top of all opportunities and their progress.
2. Use Filters Strategically: Combine team, time period, and other filters to focus on the most relevant opportunities for your current priorities.
3. Health Ratings: Pay special attention to opportunities with lower health ratings to identify deals that may need immediate attention.
4. Sync Awareness: Remember that changes made in the table view sync to your CRM. This saves time on data entry but requires accuracy when making updates.
5. Custom Views: Create custom column configurations in the table view that match your workflow and the specific data points you need to track.
6. Team Collaboration: Use the team filtering options during team meetings to review specific segments of the pipeline together.
7. Pipeline to Detail Flow: Start with the high-level pipeline view to identify interesting or concerning opportunities, then click through to the detail page for deeper analysis.
The Pipeline feature eliminates the need for spreadsheet gymnastics and manual reporting, giving you back valuable selling time while providing complete visibility into your sales opportunities. By leveraging this tool effectively, you'll spot deal risks early, improve forecasting accuracy, and drive stronger win rates across your team.]]></content:encoded>
    </item>
    <item>
      <title>AE Deal Management And Task Prioritization</title>
      <link>https://www.gtmengine.ai/documentation/ae-deal-management-and-task-prioritization</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/ae-deal-management-and-task-prioritization</guid>
      <pubDate>Wed, 13 Aug 2025 05:39:40 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Optimize sales performance with our AI-powered management tool that prioritizes deals, automates tasks, and tracks pipeline activities for maximum productivity.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The AE Dashboard is a centralized command center within GTM Engine that helps Account Executives manage their sales pipeline effectively. The dashboard highlights opportunities requiring immediate attention, displays upcoming customer meetings, and tracks follow-up tasks all designed to help you focus on high-priority activities that drive deals forward.

## Benefits to the User

• Prioritized workflow management: Easily identify which deals need urgent attention
• Reduced administrative burden: Auto-generated tasks from meetings and emails eliminate manual tracking
• Improved time management: Calendar integration displays upcoming customer meetings in one place
• Strategic focus: Revenue and close date information helps you prioritize tasks by potential impact
• Automated task completion: Tasks disappear automatically when corresponding actions are taken

## Accessing the Feature

1. Navigate to the "Sales Engine" section in the main nav
2. Click on "AE Dashboard", displaying four key components: 
• Quota Command dashboard (top)
• Opportunities Needing Attention (bottom left)
• Upcoming Activities (bottom right)
• Tasks In Your Court (right rail)

## Step-by-Step Usage Guide


### Managing Opportunities Needing Attention

This section highlights deals that require immediate action to improve their health status.
1. Review the list of flagged opportunities with urgent or critical tasks
2. Click on any opportunity to view more details about:
• The specific issues requiring attention
• Recommended actions to address these issues

### Tracking Upcoming Activities

This section displays your scheduled customer meetings pulled directly from your calendar.
1. Review the list of upcoming meetings with customers
2. Plan your day around scheduled customer interactions
3. Ensure proper preparation for each engagement

### Working with Tasks In Your Court

This section shows all auto-generated follow-up tasks created from meetings and emails.
1. Review your task list, which includes:  
• The associated opportunity name
• Task description
• Expected revenue amount
• Contract size
• Close date
1. Click on a task to view: 
• Associated opportunity
• Task details
• Auto-generated email drafts (when applicable)
1. Managing Email Drafts:  
• View the suggested email by clicking on the task
• Click Edit Draft to modify the content
• Click Save Draft to preserve your changes
• Use the Copy button to copy the text for use in another system
1. Customizing Email Generation:
• If you want to adjust the tone or structure of auto-generated emails: 
• Click Edit Preferences within the email draft modal or navigate manually to your Profile Settings
• Click Edit under Email Generation Instructions
• Add brand tone guidance and preferences
1. Completing tasks:
• Tasks will automatically disappear when you complete the corresponding action (sending a follow-up email or replying to a received email)
• To manually mark a task as complete, click the check mark in the top right corner of the task
1. Creating custom tasks: 
• Click the "Add Task" button at the top of the Tasks section
• Enter a title for your task
• Add a description with details
• Optionally map the task to a specific opportunity

## Tips and Best Practices

• Start your day with the dashboard: Make reviewing your AE Dashboard the first activity of your workday to prioritize effectively
• Focus on revenue impact: Use the expected revenue and close date information to tackle high-value tasks first
• Regularly clear completed tasks: Maintain a clean task list by manually dismissing tasks that have been addressed but not automatically cleared
• Create custom tasks strategically: Add custom tasks for important follow-ups that aren't automatically generated by the system
• Click through for context: Always click on flagged opportunities to understand the full context before taking action
The AE Dashboard transforms your workflow by eliminating manual tracking and data entry, allowing you to focus on what matters most, building relationships and closing deals. By highlighting critical opportunities and automating task management, GTM Engine helps you reclaim valuable selling time while ensuring nothing falls through the cracks.]]></content:encoded>
    </item>
    <item>
      <title>AE Dashboard Quota Command</title>
      <link>https://www.gtmengine.ai/documentation/ae-dashboard-quota-command</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/ae-dashboard-quota-command</guid>
      <pubDate>Wed, 13 Aug 2025 05:37:45 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Track progress and prioritize deals with the AE Dashboard. Get a complete view of your sales performance dashboard and focus on what matters most.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Account Executive (AE) Dashboard is your personalized command center within GTM Engine, designed specifically for sales representatives. This central hub provides a comprehensive view of your sales performance, pipeline health, and prioritized action items all in one place. The dashboard transforms scattered CRM data into actionable insights, helping you focus your time on the most impactful selling activities.

## Benefits to the User

• Time-saving visibility: Quickly assess your progress toward quota and identify which opportunities need immediate attention
• Prioritized selling: Focus on deals that matter most with AI-driven health scores and opportunity insights
• Reduced administrative burden: Leverage auto-generated tasks and email drafts to streamline follow-up activities
• Proactive deal management: Identify and address blockers before they derail your opportunities
• Efficient planning: View upcoming activities alongside your pipeline for better time management

## Accessing the Feature

1. Navigate to the "Sales Engine" section in the main nav
2. Click on "AE Dashboard", displaying four key components: 
• Quota Command dashboard (top)
• Opportunities Needing Attention (bottom left)
• Upcoming Activities (bottom right)
• Tasks In Your Court (right rail)

## Step-by-Step Usage Guide


### Understanding Your Quota Command Module

The Quota Command section at the top of your dashboard provides a snapshot of your sales performance:
1. Date Range Selection:
• By default, the dashboard displays the current quarter
• Use the dropdown menu on the right to switch between: 
• This quarter (default)
• Next quarter
• Both quarters
• Custom date range (specify start and end dates)
1. Pipeline Filter:
• In the top right, select between: 
• All pipelines
• Deal pipelines
• Renewal pipelines
1. Progress Visualization:
• View your progress bar showing:  
• Closed to date amount (green in graph)
• Healthy pipeline amount (blue in graph)
• At-risk pipeline amount (yellow in graph)
• Total quota target amount
• Weighted forecast amount - the expected value of deals factoring in their likelihood to close

### Customizing Your View

1. Click the “Customize Columns” button in the top right corner
2. Select the columns you want to display from: 
• Standard Manual fields (including CRM data fields)
• GTM Engine AI fields
• GTM Engine Analysis fields
1. Click the “Save Preferences” button and your grid view will update to show only your selected columns
2. Alternately, should you want to revert changes, you can click the “Restore Defaults” button to have your initial view restored.

### Analyzing Individual Opportunities

1. Reviewing Predicted Close Dates:
• Predicted Close Dates highlighted in red indicate a quarter disagreement (AI predicts a different quarter than the rep)
• Click any “Predicted Close Date” field to open a detailed modal that shows:   
• Confidence level of the prediction
• Days until predicted close
• Current stage analysis
• Deal gaps assessment
• Comparison to last week's forecast
• Comparison to the AE's listed close date
• Key factors influencing the prediction
• Suggested actions to close the deal
1. Understanding Health Scores:
• Health Scores color codes: 
• Green: Scores of 8 and above (healthy)
• Yellow: Scores between 5-7 (moderate risk)
• Red: Scores below 5 (high risk)
• Click on any “Health Score” field to open a detailed modal that shows view:  
• Overall health score description
• Positive contributing factors
• Negative contributing factors
• Score change analysis based on recent digital touchpoints
• Summary of the health assessment
1. Using Path to Close: 
• Click the Path to Close button in the action field of any opportunity
• Review suggested next steps on the left, categorized by priority:
• Critical path items
• Priority 1, 2, etc.
• Review current blockers identified on the right.
• For both, click Show Reasoning to understand:
• The reasoning behind this determination including any relevant evidence and how that affects the deal
1. Accessing Full Pipeline View:
• Click View and Update Full Pipeline in the bottom center, directly below the opportunity grid to see your full pipeline details.

## Tips and Best Practices

• Start your day with the dashboard: Begin each workday by reviewing your AE Dashboard to prioritize activities and identify urgent opportunities
• Use Path to Close strategically: Before customer calls, review the Path to Close for relevant opportunities to guide your conversation toward addressing blockers
• Monitor health scores: Track changes in opportunity health scores over time to identify trends and take proactive action
• Filter by pipeline type: When focusing on specific goals (new business vs. renewals), use the pipeline filter to streamline your view
Remember, GTM Engine's AE Dashboard is designed to transform your CRM from a passive reporting tool into an active system that supports real selling—giving you back valuable selling time while providing the insights you need to close more deals efficiently.]]></content:encoded>
    </item>
    <item>
      <title>Team Performance Dashboard</title>
      <link>https://www.gtmengine.ai/documentation/team-performance-dashboard</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/team-performance-dashboard</guid>
      <pubDate>Wed, 13 Aug 2025 05:35:49 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Visualize sales team performance with real-time metrics. Identify top performers, coaching needs, and pipeline health for data-driven sales management.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Team Performance Dashboard is a comprehensive analytics tool that provides sales leaders with real-time visibility into their team's performance. This feature visualizes key sales metrics and categorizes reps into performance quadrants, enabling targeted coaching and strategic decision-making. By identifying strengths and areas for improvement across your sales organization, you can optimize team performance and drive consistent revenue growth.

## Benefits to the User

• At-a-glance Performance Metrics: View critical KPIs for your entire sales team in one centralized location
• Performance Segmentation: Easily identify which reps are excelling and which need additional support
• Targeted Coaching Opportunities: Pinpoint specific areas where reps need guidance based on their placement in the performance matrix
• Pipeline Health Analysis: Understand the sustainability of your team's sales pipeline beyond just quota attainment
• Data-Driven Management: Replace subjective assessments with objective performance indicators

## Accessing the Feature

1. Navigate to the "Sales Engine" section in the main nav
2. Click on "Team Performance"

## Step-by-Step Usage Guide


### Understanding the Dashboard Layout

The Team Performance Dashboard consists of two main sections:
1. Sales Team Performance Overview (top section)  
• Displays key metrics for the current quarter across all active sales reps
• Shows percentage of team hitting quota
• Presents average pipeline health
• Includes average deal size and duration
• Displays win rate of opportunities
• Shows pipeline coverage of quota
1. Sales Performance Matrix (bottom section)
• A quadrant visualization that plots reps based on two critical metrics:
• Vertical axis: Quota attainment (low to high from bottom to top)
• Horizontal axis: Pipeline health (low to high from left to right)

### Interpreting the Performance Quadrants

The Sales Performance Matrix divides your team into four distinct quadrants:
1. Inconsistent Performers (Top Left - Yellow) 
• High quota attainment + Low pipeline health
• Reps hitting targets but needing help building sustainable pipeline
• Often indicates reps who closed one big deal but lack pipeline for future success
1. Star Performers (Top Right - Green)
• High quota attainment + High pipeline health
• Your top performers with strong deal quality and execution
1. Consistent Builders (Bottom Right - Blue)
• Low quota attainment + High pipeline health
• Reps with quality pipeline and good habits who may need help with closing techniques
1. Coaching Needed (Bottom Left - Red)
• Low quota attainment + Low pipeline health
• Reps requiring comprehensive coaching and support to improve performance

### Interacting with the Performance Matrix

1. View All Reps:
• By default, you'll see all reps plotted across the four quadrants
• The size of each rep's bubble represents their total deal volume
1. Focus on a Specific Quadrant: 
• Click on any quadrant to zoom in and view those reps in more detail
• When zoomed in, click the "All Quadrants" button in the top left to return to the full view
• The current quadrant label appears in the top right when zoomed in
1. View Individual Rep Details:
• Click on any rep's bubble to open a detailed modal overlay
• The modal displays:   
• Rep name
• Quadrant category
• Quota attainment percentage
• Pipeline health score
• Pipeline coverage
• Closed won deals
• Closed lost deals
• Win rate

## Tips and Best Practices

• Regular Review: Check the Team Performance Dashboard weekly to identify trends and changes in rep performance
• Coaching Prioritization: Focus initial coaching efforts on reps in the "Coaching Needed" quadrant (bottom left)
• Sustainability Planning: Work with "Inconsistent Performers" (top left) to develop better pipeline building habits
• Closing Techniques: Provide targeted closing support to "Consistent Builders" (bottom right) to help convert their healthy pipeline
• Knowledge Sharing: Have "Star Performers" (top right) share best practices with the rest of the team
• Context Matters: Consider the bubble size (deal volume) when evaluating performance - some reps may work fewer, larger deals
• New Rep Considerations: Remember that newer reps may naturally appear in the "Coaching Needed" quadrant as they build their pipeline
By leveraging the Team Performance Dashboard, you can transform your sales management approach from reactive to proactive. Rather than relying on manual data collection or anecdotal evidence, you'll have a data-driven view of your team's performance that enables precise coaching interventions and strategic resource allocation. This visibility helps ensure your entire team contributes consistently to revenue goals while developing sustainable sales practices.]]></content:encoded>
    </item>
    <item>
      <title>Forecast Pipeline Opportunities Grid</title>
      <link>https://www.gtmengine.ai/documentation/forecast-pipeline-opportunities-grid</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/forecast-pipeline-opportunities-grid</guid>
      <pubDate>Wed, 13 Aug 2025 05:33:23 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Visualize and manage your entire sales pipeline with health scores, AI predictions, and actionable insights to improve forecast accuracy and close more deals.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Pipeline Opportunities Grid is an interactive reporting tool within GTM Engine's Forecast Dashboard that provides a comprehensive view of all your sales opportunities for your current selected team and team member(s). This feature delivers color-coded health statuses, predicted close dates, and detailed analytics for each opportunity in your pipeline, helping you make data-driven decisions about your sales strategy.

## Benefits to the User

• Complete Pipeline Visibility: View all opportunities with their health statuses at a glance
• Risk Identification: Quickly identify at-risk opportunities through color-coded health scores
• Forecast Accuracy: Understand discrepancies between rep-listed close dates and AI-predicted dates
• Deal Intelligence: Access detailed reasoning behind predictions and health scores
• Customizable View: Tailor the displayed information to your specific needs
• Time Savings: Eliminate the need for manual pipeline analysis and spreadsheet manipulation

## Accessing the Feature

1. Navigate to the "Sales Engine" section in the main nav
2. Click on the "Forecast" page
3. The Pipeline Opportunities Grid will be displayed at the bottom of this dashboard

## Step-by-Step Usage Guide


### Viewing Your Pipeline

1. Select Your Filter: By default, the module displays all open opportunities
• Use the filter options to view specific segments: 
• Healthy pipeline
• At-risk pipeline
• Closed won opportunities
• Closed lost opportunities
1. Sorting Opportunities:
• Click the up/down arrows in any column header to sort by that field
• This allows you to prioritize opportunities by value, health score, close date, etc.

### Customizing Your View

1. Click the “Customize Columns” button in the top right corner
2. Select the columns you want to display from: 
• Standard Manual fields (including CRM data fields)
• GTM Engine AI fields
• GTM Engine Analysis fields
1. Click the “Save Preferences” button and your grid view will update to show only your selected columns
2. Alternately, should you want to revert changes, you can click the “Restore Defaults” button to have your initial view restored.

### Analyzing Individual Opportunities

1. Reviewing Predicted Close Dates:
• Predicted Close Dates highlighted in red indicate a quarter disagreement (AI predicts a different quarter than the rep)
• Click any “Predicted Close Date” field to open a detailed modal that shows:   
• Confidence level of the prediction
• Days until predicted close
• Current stage analysis
• Deal gaps assessment
• Comparison to last week's forecast
• Comparison to the AE's listed close date
• Key factors influencing the prediction
• Suggested actions to close the deal
1. Understanding Health Scores:
• Health Scores color codes: 
• Green: Scores of 8 and above (healthy)
• Yellow: Scores between 5-7 (moderate risk)
• Red: Scores below 5 (high risk)
• Click on any “Health Score” field to open a detailed modal that shows view:  
• Overall health score description
• Positive contributing factors
• Negative contributing factors
• Score change analysis based on recent digital touchpoints
• Summary of the health assessment

### Reviewing Pipeline Totals

• Check the bottom right of the grid to see your total pipeline amount
• When you have a filter applied to the Pipeline Opportunities grid, you’ll see a link to “View all open opportunities” in the bottom right to return back to the full view.

## Tips and Best Practices

• Regular Reviews: Check the Pipeline Opportunities Module daily to stay on top of changing deal dynamics
• Focus on Quarter Disagreements: Pay special attention to opportunities with red AI close date indicators, as these may require timeline adjustments
• Leverage Suggested Actions: Use the AI-provided action items to address specific deal gaps and improve closure probability
• Custom Views: Create different column configurations for different review purposes (forecast meetings, 1:1s with reps, personal reviews)
• Combine with Other Data: Use the insights from this module alongside conversation data from other GTM Engine features for a complete picture of deal health
Remember that GTM Engine's predictions are based on actual deal activity data, not just manual CRM entries. This provides a more accurate view of your pipeline without requiring additional data entry from your sales team. The system's transparency allows you to see exactly why certain predictions are being made, empowering you to take appropriate action.]]></content:encoded>
    </item>
    <item>
      <title>Forecast Action Priority Matrix</title>
      <link>https://www.gtmengine.ai/documentation/forecast-action-priority-matrix</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/forecast-action-priority-matrix</guid>
      <pubDate>Wed, 13 Aug 2025 05:31:35 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Optimize sales performance with our interactive forecast dashboard that prioritizes opps based on deal health and closing probability for better decisions.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Action Priority Matrix is a powerful visualization tool within GTM Engine's Sales Engine that helps you prioritize your sales opportunities based on two critical factors: deal health and probability of closing this quarter. The matrix organizes your deals into four strategic quadrants, allowing you to quickly identify which opportunities need immediate attention and which are on track to close as expected.

## Benefits to the User

• Strategic Focus: Instantly see where to direct your selling efforts for maximum impact
• Time Optimization: Quickly identify which deals deserve your immediate attention
• Visual Deal Assessment: Understand deal health across your entire pipeline at a glance
• Deal Size Awareness: Bubble sizes represent deal amounts, helping you prioritize high-value opportunities
• Informed Decision-Making: Make data-driven decisions about which deals to pursue or deprioritize

## Accessing the Feature

1. Navigate to the "Sales Engine" section in the main nav
2. Click on the "Forecast" page
3. The Action Priority Matrix will be displayed in the middle of this dashboard

## Step-by-Step Usage Guide


### Interpreting the Matrix Axes

• X-axis (Horizontal): Deal health score, increasing from left to right
• This score is calculated by GTM Engine based on analysis of all digital touchpoints
• A higher score indicates a healthier deal with more positive signals
• Y-axis (Vertical): Probability of closing this quarter, increasing from bottom to top
• Higher positioning indicates greater likelihood of closing in the current quarter

### Understanding the Matrix Quadrants

The Action Priority Matrix is organized into four quadrants, each representing a different combination of deal health and probability:
1. Urgent Attention (Top Left - Yellow) 
• Low health score but high probability of closing this quarter
• These deals need immediate action to improve their health
• Focus here to rescue high-probability deals at risk
1. Safe Bets (Top Right - Green) 
• High health score and high probability of closing
• Your most reliable opportunities likely to close as expected
• Monitor these deals to ensure they stay on track
1. Acceleration Opportunities (Bottom Right - Blue) 
• High health score but lower probability of closing this quarter
• These deals have good foundations and could be accelerated with the right focus
• Look for ways to move these deals forward in your pipeline
1. Deprioritize (Bottom Left - Red) 
• Low health score and low probability of closing
• Consider deprioritizing or postponing these opportunities
• Redirect your efforts to more promising deals

### Working with Deal Bubbles

• Each bubble in the matrix represents an individual deal
• Bubble Size: Indicates the deal amount - larger bubbles represent higher-value deals
• Viewing Deal Details: 
1. Click on any bubble to see more information about that specific opportunity
2. You'll see details including dollar amount, health score, close date, predicted close date, forecast category, and owner
3. You can access the full opportunity details by clicking the link to view in the pipeline view

### Exploring Specific Quadrants

1. Click on any quadrant to zoom in and focus on that specific category of deals
2. Once zoomed in: 
• Look for the link in the top left to return to all quadrants
• The quadrant name will be displayed in the top right
• Review the deals within that quadrant to inform your sales strategy
1. Click the "Back to all quadrants" link to return to the full matrix view

## Tips and Best Practices

• Start your day by checking the "Urgent Attention" quadrant to identify deals that need immediate action
• Regularly review the "Safe Bets" to ensure nothing has changed that might affect their status
• Look for opportunities in the "Acceleration" quadrant that could be moved up with targeted effort
• Consider reallocating time away from deals in the "Deprioritize" quadrant unless there are strategic reasons to pursue them
• Pay special attention to larger bubbles (higher-value deals) in each quadrant when prioritizing your time
• Use the matrix during team meetings to align on priorities and discuss strategies for moving deals forward
• Check the matrix before forecasting calls to have a clear picture of your pipeline health
The Action Priority Matrix eliminates the need for manual pipeline analysis and guesswork, giving you a data-driven view of where to focus your selling efforts. By leveraging GTM Engine's automatic analysis of all digital touchpoints, you can make more informed decisions about deal prioritization and resource allocation, ultimately leading to improved win rates and more accurate forecasting.]]></content:encoded>
    </item>
    <item>
      <title>Forecast Sales Pipeline Visualization</title>
      <link>https://www.gtmengine.ai/documentation/forecast-sales-pipeline-visualization</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/forecast-sales-pipeline-visualization</guid>
      <pubDate>Wed, 13 Aug 2025 05:28:44 GMT</pubDate>
      <category>Sales Engine</category>
      <description><![CDATA[Visualize your entire sales pipeline with GTM Engine. Track deals, forecast accurately, and analyze team performance in real-time.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Forecast Module provides a comprehensive view of your sales pipeline, allowing you to visualize closed deals, active opportunities, and at-risk revenue for any selected time period. This interactive dashboard gives you real-time insights into your team's performance against targets, with the ability to drill down into specific deals for more detailed analysis.

## Benefits to the User

• Clear Pipeline Visibility: See your entire pipeline at a glance with color-coded sections for closed, healthy, and at-risk deals
• Accurate Forecasting: Compare your current performance against targets with weighted forecasts based on deal probabilities
• Team Performance Tracking: Filter by teams or individual team members to assess performance at any organizational level
• Flexible Time Periods: Customize date ranges to focus on this quarter, next quarter, or any custom time period
• Deal-Level Analysis: Drill down from high-level forecasts to individual opportunity details with just a few clicks
• Pipeline Segmentation: Toggle between all pipelines, deal pipelines, or renewal pipelines for targeted analysis

## Accessing the Feature

1. Navigate to the "Sales Engine" section in the main nav
2. Click on the "Forecast" page
3. The forecasting modules will appear, displaying your default view

## Step-by-Step Usage Guide


### Setting Your View Parameters

1. Select Pipeline Type
• At the top of the page, use the filter to select from: 
• All Pipelines
• Deal Pipelines
• Renewal Pipelines
1. Choose Time Period 
• On the right side of the page, select from: 
• This Quarter (default)
• Next Quarter
• Both Quarters
• Custom
• If selecting "Custom": 
• Specify a start date
• Specify an end date
• The date range will update and filter results accordingly
1. Filter by Team 
• In the middle section, use the search function to find specific teams
• Select from available options:
• Main/Parent Team (all teams)
• Sub Teams
1. Filter by Team Member
• After selecting your team view, you can:
• View forecasting for all team members (default)
• Filter by a specific team member

### Understanding the Forecast Chart

The chart displays several key metrics for your selected time period:
1. Closed Amount (Green) 
• Represents deals that are closed-won
• Shows the total monetary value of these deals
1. Healthy Pipeline (Blue) 
• Shows deals that are progressing normally
• Represents your "safe forecast" - deals expected to close within the selected period
1. Target Line
• Horizontal line indicating your sales target as set in your system settings
1. Weighted Forecast Line 
• Based on deal probability percentages
• Shows the expected value of deals factoring in their likelihood to close
1. At-Risk Amount 
• Displays deals that may be in jeopardy
• Represents potential revenue that requires attention

### Analyzing Individual Opportunities

1. Click on any category in the chart (Closed, Healthy, or At-Risk)
2. A modal overlay will appear showing all opportunities in that category
3. Click on any opportunity name within the modal
4. You'll be directed to that opportunity's detail page in the pipeline view

## Tips and Best Practices

• Regular Check-ins: Review your forecast at least weekly to identify changes in pipeline health
• Team Filtering: When managing multiple teams, start with the global view then drill down to identify specific areas needing attention
• Custom Date Ranges: Use custom date ranges to align with your specific sales cycles or reporting periods
• At-Risk Focus: Prioritize reviewing at-risk deals to identify rescue opportunities before they're lost
• Target Tracking: Keep an eye on the gap between your weighted forecast and target line to assess if additional pipeline generation is needed
• Opportunity Deep Dives: Use the click-through functionality to quickly investigate specific deals without losing your place in the forecast view
With the Forecast Module, GTM Engine transforms your CRM data into actionable insights that support real selling activities. Instead of spending time manually updating forecasts or compiling pipeline reports, you can instantly visualize your sales performance and focus your energy on the deals that matter most.]]></content:encoded>
    </item>
    <item>
      <title>Team Structure Configuration</title>
      <link>https://www.gtmengine.ai/documentation/team-structure-configuration</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/team-structure-configuration</guid>
      <pubDate>Wed, 13 Aug 2025 05:25:20 GMT</pubDate>
      <category>Settings</category>
      <description><![CDATA[Optimize your sales organization with our visual sales pipeline management solution. Configure teams, set targets, and improve forecasting accuracy.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Sales Team Structure Configuration feature allows you to create and manage your organization's sales hierarchy within GTM Engine. This interactive tool provides a visual representation of your sales organization, enabling you to define teams, assign team members, set targets, and establish reporting relationships, all critical for accurate forecasting and pipeline management.

## Benefits to the User

• Accurate Forecasting: Define your exact sales structure for precise roll-up calculations
• Clear Accountability: Assign team members and managers to specific teams
• Visual Organization: Interactive org chart makes complex team structures easy to understand
• Target Setting: Set and track quarterly targets at each level of your sales organization
• Time Savings: Eliminate the need for manual spreadsheets to track team performance
• Improved Visibility: Give leadership a clear view of how teams are structured and performing

## Accessing the Feature

1. Log in to your GTM Engine account
2. Navigate to the Settings menu
3. Select Team Structure from the menu options
4. The Sales Team Structure Configuration canvas will appear

## Step-by-Step Usage Guide


### Understanding the Canvas

When you first access the Team Structure page, you'll see an interactive canvas displaying an organizational chart of your sales teams. The canvas includes:
• Sales Team Cards: The top-level card and sub-team cards (if applicable) representing your entire sales organization
• Connection Lines: Visual indicators showing reporting relationships between teams
• Canvas Controls: Tools for zooming, fitting to screen, and locking the canvas

### Managing the Global Sales Team

1. Locate the Global Sales Team card at the top of the hierarchy
2. Note that this card displays: 
• Year's targets
• Team manager
• Team members
• Roll-up calculation status
1. To edit this information: 
• Click on the Global Sales Team card
• The edit menu will appear
• Make your desired changes
• Click Update Team to save or Cancel to discard changes

### Setting Up Roll-up Calculations

1. On the Global Sales Team card, locate the "Roll-up calculations" option
2. When enabled (checked), the team's target will automatically be calculated as the sum of all sub-team targets
3. When disabled, you can manually set the team's target independent of sub-team targets

### Creating Sub-Teams

1. Click on the parent team card (e.g., Global Sales Team)
2. Locate and click the Add Sub-Team button
3. A side menu will appear
4. Fill out the required information:  
• Team name
• Description
• Team manager
• Quarterly targets
• Team members
1. Click Save to create the sub-team

### Example Structure

A common configuration might include:
• Global Sales Team (top level) 
• North American Team (sub-team)
• EMEA Team (sub-team)
• APAC Team (sub-team)

### Assigning Team Members

1. Click on the team card you want to modify
2. In the edit menu, locate the team members section
3. Add or remove team members as needed
4. Click Update Team to save your changes

### Modifying Team Hierarchy

1. To change the reporting structure, locate the connector points on team cards
2. Click and drag from one card's connector point to another card
3. Release to establish the new reporting relationship
4. The hierarchy will update automatically

### Canvas Navigation

At the bottom left of the canvas, you'll find:
• Zoom In: Enlarges the view
• Zoom Out: Reduces the view
• Fit to Screen: Adjusts the view to show all teams
• Lock Canvas: Prevents accidental structural edits

### Advanced Configuration Options

1. At the top of the canvas, locate the Debug JSON button
2. Click to display the JSON representation of your team structure
3. Use the Copy button to copy this JSON
4. This JSON can be: 
• Tested in other environments
• Used to migrate structures between accounts
• Backed up for safekeeping
1. Click Reset to revert to the original structure (use with caution)

### Saving Your Changes

1. After making all desired changes, locate the Save Changes button at the top right
2. Click to permanently save your team structure configuration
3. Your changes will be applied across GTM Engine

## Tips and Best Practices


### Planning Your Structure

• Sketch your sales organization on paper before building it in GTM Engine
• Ensure your structure matches how you want targets and forecasts to roll up
• Consider how your CRM data maps to your team structure

### Efficient Team Management

• Add all team members before creating sub-teams to make assignment easier
• Use consistent naming conventions for teams to improve clarity
• Consider quarterly targets carefully as they impact forecasting accuracy

### Canvas Management

• Lock the canvas after completing your structure to prevent accidental changes
• Use the fit-to-screen function when working with large team structures
• Export the JSON periodically as a backup of your configuration

### Important Notes

• Warning: Using the Reset button will remove all your customizations
• Best Practice: Make one change at a time and save frequently
• Limitation: All teams must ultimately roll up to the Global Sales Team
• Recommendation: Review your team structure quarterly to ensure it remains accurate
By properly configuring your sales team structure, you'll enable GTM Engine to provide more accurate forecasting, better pipeline visibility, and more meaningful insights, transforming your CRM from a passive reporting tool into an active system that supports real selling.]]></content:encoded>
    </item>
    <item>
      <title>Team Member Management</title>
      <link>https://www.gtmengine.ai/documentation/team-member-management</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/team-member-management</guid>
      <pubDate>Wed, 13 Aug 2025 05:24:07 GMT</pubDate>
      <category>Settings</category>
      <description><![CDATA[Efficiently manage your team members with centralized user administration, quota tracking, and role management for better sales operations.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Team Member Management feature allows you to view, add, and manage all users within your GTM Engine account. This centralized dashboard provides visibility into your account's designated billing point of contact, seat allocation, and the status of each team member, enabling efficient user administration and quota management.

## Benefits to the User

• Streamlined User Management: Easily add new team members and manage existing ones from a single interface
• Quota Tracking: Set and monitor sales quotas for team members on a quarterly basis
• Account Visibility: View account plan details and seat allocation at a glance
• Access Control: Maintain appropriate system access by managing user roles and permissions
• Onboarding Efficiency: Quickly invite new users to activate their accounts

## Accessing the Feature

1. Log in to your GTM Engine account
2. Click on the Settings menu in the navigation bar
3. Select Team Members from the settings options

## Step-by-Step Usage Guide


### Viewing Account Information

At the top of the Team Members page, you'll find important account information:
• Billing Point of Contact: The designated person responsible for account billing
• Account Plan: Your current subscription plan (displayed in the top-right corner)
• Seat Allocation: The number of seats consumed and remaining in your quota

### Adding a New Team Member

1. Locate and click the Add User button on the top right side of the page
2. In the dialog modal that appears, enter the following information:   
• First name
• Last name
• Email address
• Role (e.g., Organization Admin, Member, Guest)
• Job level (e.g., AE, Manager, Executive)
• Quota settings for each quarter of the current year (2025)
• Optional: Add quota for next year
1. Click Save to add the team member to your account

### Managing Existing Team Members

The main section of the page displays a list of all team members associated with your account, including the following user data:
• Name
• Email address
• Role
• Job level
• Status (Active or Inactive)
• Quota (Set or Not Set)
• Gmail connection status (Connected or Not Connected)
• Actions menu

### Finding Specific Team Members

Use the search field at the top of the team member list to quickly locate specific users by typing their name or other identifying information.

### Editing Team Member Information

1. Find the team member you wish to edit in the list
2. Click the Actions pencil icon in the rightmost column
3. Modify the user's information as needed
4. Click Save to apply your changes

### Inviting Inactive Users

If a team member appears as "Inactive" and has not yet logged in:
1. Locate the team member in the list
2. Click the Email icon in the Actions column
3. Review the user's information in the confirmation dialog
4. Click Confirm to send an invitation email

## Tips and Best Practices

• Regular Maintenance: Review your team member list periodically, especially as team members leave the organization, to ensure proper access control
• Complete Information: When adding new users, provide complete information including quotas to ensure accurate reporting
• Consider Financial Impact: Be aware that removing users may impact overall financial reporting and historical data
• Role Assignment: Assign appropriate roles and permissions based on job responsibilities: 
• Admin: For users who need to manage account settings and other users
• Member: For standard users who need full access to their own data
• Guest: For limited access users such as contractors or temporary team members
• Quota Planning: Take advantage of the ability to set quotas for the current year and next year to support forecasting efforts

> Note: Changes to team member status will affect overall financial calculations and reporting. Ensure you understand these implications before deactivating users.]]></content:encoded>
    </item>
    <item>
      <title>Fields Management</title>
      <link>https://www.gtmengine.ai/documentation/fields-management</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/fields-management</guid>
      <pubDate>Wed, 13 Aug 2025 05:22:54 GMT</pubDate>
      <category>Settings</category>
      <description><![CDATA[Customize your experience with flexible fields management that reduces manual data entry while maintaining CRM sync for better sales pipeline visibility.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Field Management feature allows you to configure and manage fields for your opportunities, accounts, and contacts within GTM Engine. This powerful functionality gives you control over what data is tracked, how it's organized, and how it syncs with your CRM. GTM Engine uses three distinct field types to balance manual input with automated intelligence, ensuring your data remains accurate without burdening your sales team.

## Benefits to the User

• Reduce Manual Data Entry: Leverage AI-powered fields that automatically update based on contact research and analysis
• Customize Your Experience: Add, modify, or remove fields to align with your specific sales process
• Maintain CRM Synchronization: Keep your GTM Engine and CRM data in perfect harmony
• Gain Deeper Insights: Track exactly what matters to your team with customized field configurations
• Improve Data Quality: Combine human intelligence with AI analysis for more reliable information

## Accessing the Feature

1. Log into your GTM Engine account
2. Navigate to the Settings menu
3. Select the Fields page
4. You'll see tabs for managing fields across three entity types: Opportunities, Accounts, and Contacts

## Step-by-Step Usage Guide


### Understanding Field Types

GTM Engine organizes fields into three categories:
1. Standard Manual Fields 
• Filled out by humans (sales reps)
• Included in AI analysis
• Can be imported and synced from your CRM
1. GTM Engine AI Fields 
• Automatically updated when new contact research is added
• Powered by GTM Engine's intelligence
1. GTM Engine Analysis Fields 
• Automatically updated by GTM Engine
• Analyze and synthesize data from both Standard and AI fields
• Update when underlying fields change

### Navigating Between Entity Types

To manage fields for different entity types:
1. Click the appropriate tab at the top of the Fields page: 
• Opportunities
• Accounts
• Contacts

### Finding Specific Fields

To quickly locate fields:
1. Use the search bar at the top of the page
2. Type the name of the field you're looking for
3. Results will filter in real-time

### Adding New Fields

To add a new field:
1. Identify which field type you want to add (Standard Manual, GTM Engine AI, or GTM Engine Analysis)
2. Click the Add Fields button next to the appropriate section
3. Complete the required information:  
• Field name
• Data type (typically text)
• CRM field mapping (if applicable)
• Whether the field should be locked (read-only) or editable
• Description

### Managing Existing Fields

Click on each field to display it’s details:
• Field name
• Associated CRM field mapping
• Brief description
• Data type
• Lock status (editable or read-only)
To modify a field's editable status:
1. Locate the field you want to modify
2. Toggle the Locked checkbox to make it read-only or editable
To delete a field:
1. Find the field you want to remove
2. Click the trash can icon next to the field

## Tips and Best Practices

• Start with Essential Fields: Begin by configuring only the most critical fields for your sales process to avoid overwhelming your team
• Leverage AI Fields: Maximize the value of GTM Engine by utilizing AI fields that automatically capture and analyze information
• Maintain CRM Alignment: When adding custom fields, ensure they map correctly to your CRM to maintain data consistency
• Review Field Permissions: Carefully consider which fields should be locked (read-only) versus editable to maintain data integrity
• Use Clear Descriptions: Add helpful descriptions to custom fields to ensure your team understands their purpose
• Regular Audits: Periodically review your field configuration to remove unused fields and add new ones that support your evolving sales process
By properly configuring your fields in GTM Engine, you transform your CRM from a passive reporting tool into an active system that supports real selling. This reduces the administrative burden on your sales team, giving them back valuable selling time while still maintaining accurate, comprehensive data for forecasting and pipeline visibility.]]></content:encoded>
    </item>
    <item>
      <title>Profile Settings</title>
      <link>https://www.gtmengine.ai/documentation/profile-settings</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/profile-settings</guid>
      <pubDate>Wed, 13 Aug 2025 05:18:17 GMT</pubDate>
      <category>Settings</category>
      <description><![CDATA[Customize your GTM Engine experience with Profile Settings to manage personal info, communication preferences, and sales targets.]]></description>
      <content:encoded><![CDATA[# Feature Overview

Profile Settings is where you customize your GTM Engine experience by managing your personal information, communication preferences, performance targets, and integration connections. This centralized hub ensures that GTM Engine represents you accurately and functions according to your specific needs.

## Benefits to the User

• Personalized Communication: Define your communication style so automated follow-ups sound authentically like you
• Performance Tracking: Set your quarterly sales quotas for accurate forecasting
• Seamless Integration: Connect your Gmail and Calendar to automate data capture from emails and meetings
• Professional Representation: Maintain an up-to-date profile image and contact information

## Accessing the Feature

1. Click on your name in the top-right corner of the GTM Engine interface
2. Select "Edit Profile" from the dropdown menu
3. Alternately, select "Profile Settings" from the Settings menu
4. You'll be directed to the Profile Settings page

## Step-by-Step Usage Guide


### Updating Personal Information

1. Name: 
• Click on the pencil icon next to your current name to modify it
• Enter your preferred name
• Save changes
1. Profile Image:  
Note: your email and role are tied to your account access and cannot be modified in the Profile Settings page.
• Click the upload button found when hovering over your current profile image
• Select an image file from your device
• Adjust as needed and save

### Setting Communication Preferences

1. Email Generation Instructions Set: 
• Click "Edit" next to Email Generation Instructions
• Define your personal voice tone (e.g., formal, casual, friendly), length (e.g., brief, detailed), style (e.g., direct, diplomatic), as well as Special Instructions such as phrases to include or avoid.
• This guides how GTM Engine composes follow-up emails from meetings
• Save your preferences

### Managing Sales Quotas

1. Current Year Quotas: 
• Find the Quota section showing Q1-Q4
• Click the "Edit" button
• Enter your actual sales quota for each quarter
• Save changes
1. Next Year Quotas (if known): 
• In the same Quota section, scroll down to next year's fields
• Enter projected quotas for each quarter
• Save changes

### Connecting Integrations

1. Gmail and Calendar Integration: 
• Scroll to the Integration section at the bottom of the page
• Click the "Connect" button next to Gmail and Calendar
• Follow the login prompts to authorize the connection
• Upon successful integration, the status will update
1. Disconnecting Integrations:
• To remove an integration, click the "Disconnect" button
• Confirm your choice when prompted

## Tips and Best Practices

• Email Instructions Set: Be specific about your communication style to ensure automated follow-ups truly represent your voice. Consider including examples of phrases you commonly use.
• Profile Image: Choose a professional, clear image that is recognizable even at smaller sizes.
• Quota Updates: Keep your quotas current for accurate forecasting. GTM Engine uses this data to help prioritize your deals and activities.
• Integrations: Connect your Gmail and calendar early in your onboarding process to maximize the automation benefits of GTM Engine and reduce manual data entry.
• Regular Review: Schedule a quarterly review of your profile settings to ensure all information remains current, especially as quotas and goals change.

> Note: Only administrators can modify role settings for users. If you need your role adjusted, please contact your GTM Engine administrator.

By properly configuring your Profile Settings, you'll ensure GTM Engine works optimally for you, saving time on administrative tasks while maintaining your authentic voice in all communications.]]></content:encoded>
    </item>
    <item>
      <title>Integrations Management</title>
      <link>https://www.gtmengine.ai/documentation/integrations-management</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/integrations-management</guid>
      <pubDate>Wed, 13 Aug 2025 00:22:32 GMT</pubDate>
      <category>Settings</category>
      <description><![CDATA[Connect GTM Engine with your essential Sales tools to streamline workflows, eliminate manual data entry, and sync information between platforms.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Integrations Management feature allows you to connect GTM Engine with your essential business tools, including call recording platforms, CRM systems, and communication tools. These integrations enable the seamless flow of data between GTM Engine and your existing tech stack, automating the capture of unstructured sales data and returning structured insights to where you need them most.

## Benefits to the User

• Eliminate Manual Data Entry: Automatically capture data from calls, emails, and meetings without requiring reps to log activities manually
• Two-Way Data Synchronization: Ensure your CRM and GTM Engine share accurate, up-to-date information
• Streamlined Workflow: Access all your critical sales information in one place
• Enhanced Visibility: Gain comprehensive insights across your entire sales process
• Time Savings: Reclaim 30-40% of selling time previously spent on administrative tasks
• Improved Data Quality: Reduce human error in data collection and entry

## Accessing the Feature

1. Log into your GTM Engine account
2. Navigate to the Settings menu
3. Select the Integrations page

> Note: Some integrations require administrative privileges. Ensure you have the necessary permissions before attempting to set up account-wide integrations.


## Step-by-Step Usage Guide


### Setting Up Account-Wide Integrations

The Integrations page is organized into three main categories:

### 1. Call Recording Integrations

These integrations allow GTM Engine to automatically capture and analyze sales call data.
To connect a call recording platform:
1. Locate the desired platform in the Call Recording Integrations section
2. Click the Connect button
3. Follow the prompts to complete the authentication process
• Some platforms may require API keys and secrets
• Others will require a full login through their authentication system

### 2. CRM Integrations

These integrations enable two-way synchronization between GTM Engine and your CRM system.
To connect your CRM (e.g., Salesforce):
1. Locate your CRM in the CRM Integrations section
2. Click the Connect button
3. Log in with administrative credentials when prompted
4. Grant the necessary permissions to allow GTM Engine to access your CRM data

> Important: CRM integrations typically require administrative privileges as they establish a two-way sync that downloads unstructured information and returns structured insights.


### 3. Communication Integrations

These integrations connect GTM Engine with your communication tools.
To connect a communication platform:
1. Find the platform in the Communication Integrations section
2. Click the Connect button
3. Complete the authentication process as directed

### Setting Up Individual Integrations

Some integrations, like Gmail, are user-specific and must be set up individually:
1. Click on Profile Settings in the Settings menu
2. Scroll down to the integrations section
3. Locate Gmail and click Connect
4. Follow the authentication prompts to complete the connection

### Managing Existing Integrations


### Configuring an Integration

After connecting an integration, you can adjust its settings:
1. Find the connected integration on the Integrations page
2. Click the Configure button
3. Follow the individual prompts to customize settings according to your needs

### Disconnecting an Integration

To remove an integration:
1. Locate the integration you wish to disconnect
2. Click the Disconnect button
3. Confirm your decision in the confirmation dialog that appears

## Tips and Best Practices

• Plan Your Integrations: Before connecting systems, identify which integrations will provide the most value to your sales process
• Administrative Access: Ensure the person setting up account-wide integrations has the necessary administrative privileges
• Regular Review: Periodically review your integrations to ensure they're functioning correctly and still meeting your needs
• User-Specific Setup: Remember that Gmail integration must be set up individually by each user through their profile settings
• Test After Setup: After connecting an integration, perform a test to verify data is flowing correctly in both directions
• Document Custom Settings: If you customize integration configurations, document your settings for future reference
By properly setting up and managing your integrations, you'll transform your CRM from a passive reporting tool into an active system that supports real selling, giving your team back valuable selling time while providing comprehensive pipeline visibility and trustworthy forecasts.]]></content:encoded>
    </item>
    <item>
      <title>Fiscal Year Start Configuration</title>
      <link>https://www.gtmengine.ai/documentation/fiscal-year-start-configuration</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/fiscal-year-start-configuration</guid>
      <pubDate>Wed, 13 Aug 2025 00:18:38 GMT</pubDate>
      <category>Settings</category>
      <description><![CDATA[Customize GTM Engine's fiscal year settings to align with your organization's calendar for accurate forecasting and consistent financial reporting.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Fiscal Year Start Configuration feature allows you to customize GTM Engine to align with your organization's specific fiscal calendar. By setting your company's fiscal year start date, you ensure that all forecasting, reporting, and analytics within GTM Engine accurately reflect your business cycles and financial reporting periods.
This configuration is essential for organizations whose fiscal year doesn't align with the calendar year, enabling precise revenue tracking and forecasting that matches your internal financial reporting requirements.

## Benefits to the User

• Accurate Forecasting: Ensures all sales projections and pipeline forecasts align with your organization's fiscal periods
• Consistent Reporting: Creates harmony between GTM Engine's analytics and your company's financial reporting cycles
• Enhanced Visibility: Provides clear indicators of current fiscal period status directly in the interface
• Streamlined Planning: Helps sales leaders and RevOps teams plan activities according to your actual business cycles
• Improved Decision Making: Delivers more relevant insights by analyzing data within your specific fiscal framework

## Accessing the Feature

To access the Fiscal Year Start Configuration:
1. Log in to your GTM Engine account
2. Click on the Settings menu in the main navigation
3. Select the Configuration page
4. Scroll to the Fiscal Year Start Configuration section

## Step-by-Step Usage Guide


### Setting Your Fiscal Year Start Date

1. Within the Fiscal Year Start Configuration section, locate the two dropdown select fields:
• The first dropdown allows you to select the month
• The second dropdown allows you to select the day
1. Click on the month dropdown and select the first month of your fiscal year (e.g., January, April, July, October)
2. Click on the day dropdown and select the starting day of your fiscal year (e.g., 1st, 15th)
3. Review your selection - the interface will display your current fiscal period status at the top of the section
4. Once you're satisfied with your selection, scroll to the bottom of the page and click the Save Changes button
5. The system will confirm your changes have been saved and immediately apply the new fiscal year settings across all relevant reporting and forecasting features

## Tips and Best Practices

• Consult Your Finance Team: Before configuring, confirm the exact fiscal year start date with your finance department to ensure alignment across all business systems
• Consider Implementation Timing: For minimal disruption, consider implementing fiscal year changes at the beginning of a new quarter or fiscal period
• Review After Setting: After saving your fiscal year configuration, review a few reports to verify they reflect the correct fiscal periods
• Update When Needed: If your organization changes its fiscal year start date, remember to update this configuration immediately to maintain accurate reporting
• User Communication: When changing fiscal year settings, communicate the update to all GTM Engine users to ensure everyone understands how reports and forecasts will be affected
Note: The Fiscal Year Start Configuration affects how data is organized and presented throughout GTM Engine. While changing this setting won't delete any data, it will reorganize how information is grouped in reports and forecasts. This configuration is particularly important for ensuring that GTM Engine's automated insights and forecasting capabilities align perfectly with your organization's financial reporting cycles.]]></content:encoded>
    </item>
    <item>
      <title>Ideal Customer Profile (ICP) Configuration</title>
      <link>https://www.gtmengine.ai/documentation/ideal-customer-profile-icp-configuration</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/ideal-customer-profile-icp-configuration</guid>
      <pubDate>Wed, 13 Aug 2025 00:14:03 GMT</pubDate>
      <category>Settings</category>
      <description><![CDATA[Define your ideal customer profile in GTM Engine to align teams, track performance, and focus sales efforts on prospects most likely to convert.]]></description>
      <content:encoded><![CDATA[# Feature Overview

The Ideal Customer Profile (ICP) Configuration feature allows you to define and document your organization's target customer characteristics within GTM Engine. By specifying your ICP, you provide GTM Engine with crucial information about the types of customers your team should prioritize, enabling more strategic sales activities and better alignment across your go-to-market teams.

## Benefits to the User

• Team Alignment: Ensures everyone in your organization understands who your ideal customers are
• Performance Tracking: Allows GTM Engine to compare actual customer interactions against your defined ICP
• Focused Selling: Helps sales representatives prioritize prospects that match your target profile
• Reduced Administrative Burden: Automatically evaluates prospect fit without manual analysis
• Improved Win Rates: Concentrates efforts on prospects most likely to convert
• Enhanced Marketing Insights: Provides clear guidance for creating targeted messaging

## Accessing the Feature

1. Log in to your GTM Engine account
2. Navigate to the main menu and select Settings
3. In the Settings menu, click on the Configuration page
4. Scroll down to locate the Ideal Customer Profile (ICP) Definition section

## Step-by-Step Usage Guide

1. Review the ICP Section: The ICP definition area includes a text field where you'll enter your ideal customer characteristics
2. Define Your ICP: In the provided text field, describe your ideal customer profile(s) in detail. Consider including:   
• Industry sectors
• Company size (employees/revenue)
• Geographic locations
• Common pain points
• Decision-maker roles
• Technology stack requirements
• Budget parameters
• Growth stage indicators
1. Save Your Changes: After entering your ICP definition, click the Save Changes button to apply your settings
2. Verify Confirmation: Look for a confirmation message indicating your ICP has been successfully saved

## Tips and Best Practices

• Be Specific: The more detailed your ICP definition, the better GTM Engine can identify appropriate prospects
• Include Multiple Profiles: If you target different customer segments, clearly define each distinct ICP
• Use Clear Language: Avoid jargon and be explicit about what makes a customer "ideal"
• Update Regularly: Revisit your ICP definition quarterly to ensure it reflects current business priorities
• Collaborate: Consider involving sales, marketing, and customer success teams when defining your ICP to capture diverse perspectives
• Reference Data: Base your ICP on your most successful existing customers for better targeting
• Keep It Concise: While being detailed, maintain clarity by organizing information logically
With your ICP properly configured, GTM Engine will automatically begin comparing your team's actual customer interactions against your defined profile. This analysis helps identify whether your sales efforts are properly targeted and provides insights to improve your go-to-market strategy without creating additional work for your sales team.]]></content:encoded>
    </item>
    <item>
      <title>Competitors Configuration</title>
      <link>https://www.gtmengine.ai/documentation/competitors-configuration</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/competitors-configuration</guid>
      <pubDate>Tue, 12 Aug 2025 23:03:44 GMT</pubDate>
      <category>Settings</category>
      <description><![CDATA[Optimize your sales process with powerful competitor tracking. Track mentions and gain competitive intelligence across deals.]]></description>
      <content:encoded><![CDATA[## Feature Overview

The Competitor Configuration feature allows you to maintain a list of known competitors that GTM Engine will recognize when mentioned in sales communications. This enhances GTM Engine's ability to automatically detect and track competitor mentions throughout your deal cycles, whether in emails, meeting transcripts, or other communications.

## Benefits to the User

• Improved Data Extraction: Helps GTM Engine accurately identify when competitors are discussed during sales conversations
• Better Competitive Intelligence: Track which competitors appear in which deals
• Enhanced Reporting: Generate more accurate reports on competitive landscape across your pipeline
• Risk Identification: Helps identify deals where competitors may be actively engaged

## Accessing the Feature

1. Navigate to the Settings section in GTM Engine
2. Select the Configuration page
3. Locate the Competitor Configuration section

## Step-by-Step Usage Guide


### Adding Competitors

1. Find the competitor entry field in the Competitor Configuration section
2. Type the name of a competitor you want to add
3. Click the Add button
4. The competitor will appear in your list of tracked competitors
5. Repeat steps 1-4 for each competitor you want to add

### Removing Competitors

1. Locate the competitor you wish to remove from your list
2. Hover your mouse over the competitor name
3. Click the red trashcan icon that appears
4. The competitor will be removed from your list

### Saving Your Changes

1. After making all desired additions or removals, scroll to the bottom of the section
2. Click the Save Changes button to finalize your competitor configuration

## Tips and Best Practices

• Be Comprehensive: Add all relevant competitors to ensure complete tracking across your deals
• Use Consistent Naming: Enter competitor names exactly as they might appear in communications
• Regular Maintenance: Update your competitor list periodically as market conditions change
• Include Variations: Consider adding common abbreviations or alternative names for major competitors
• Prioritize Key Competitors: Start with your most common competitors to immediately improve tracking
Note: The competitor configuration directly impacts GTM Engine's ability to automatically capture competitive intelligence from your sales communications. Keeping this list current ensures you'll have the most accurate data for deal risk assessment, forecasting, and pipeline management.]]></content:encoded>
    </item>
    <item>
      <title>Health Scoring Configuration</title>
      <link>https://www.gtmengine.ai/documentation/health-scoring-configuration</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/health-scoring-configuration</guid>
      <pubDate>Tue, 12 Aug 2025 22:05:20 GMT</pubDate>
      <category>Settings</category>
      <description><![CDATA[Optimize your sales process with customizable health scoring in our pipeline management software. Identify at-risk deals and prioritize promising opportunities.]]></description>
      <content:encoded><![CDATA[## Feature Overview

Health Scoring Guidelines is a configuration tool that allows you to customize how GTM Engine evaluates and calculates the health of your sales opportunities. These guidelines serve as reference points for the system to determine the health score of each opportunity in your pipeline, helping you identify which deals are progressing well and which may need attention.

## Benefits to the User

• Customized Health Assessment: Tailor health scoring criteria to match your specific sales process and methodology
• Consistent Evaluation: Ensure all opportunities are evaluated using the same standardized criteria
• Risk Identification: Quickly identify at-risk opportunities based on your defined parameters
• Resource Prioritization: Focus your team's efforts on the most promising opportunities
• Improved Forecasting: Enhance forecast accuracy with more reliable health assessments

## Accessing the Feature

1. Log in to your GTM Engine account
2. Navigate to the Settings section
3. Select Configuration from the menu
4. Click on Health Scoring Guidelines

## Step-by-Step Usage Guide


### Understanding the Health Scoring Scale

The health scoring system uses a scale from 1 to 10, with pre-populated guideposts at key points (10, 7, 5, 3, 1):
• 10: Highest possible health score
• 7: Very good health
• 5: Moderate health
• 3: Poor health
• 1: Lowest possible health score
Each score includes a description that defines what that health level represents in your sales process.

### Reviewing Default Health Score Descriptions

The system comes with default descriptions for each health score. For example:
Score 10 (Excellent Health):
• Multiple engaged stakeholders
• Clear understanding of the buying process
• Known decision-maker
• Confirmed budget
• Established timeline to close
• Multiple champions within the account
Score 5 (Moderate Health):
• Deal is progressing but slowly
• Large gaps between communications
• Potential champion exists but isn't strong
• Limited understanding of the buying process
• Unknown budget
• Communication continues but many unknowns remain
Score 1 (Poor Health):
• Deal likely dead
• Month-long gaps in communication
• No response from prospect
• No strong champion
• Unknown buying process or budget
• No identified use cases or pain points to solve

### Customizing Health Scoring Guidelines

1. Review the default descriptions for each health score level
2. Click on the description text you wish to modify
3. Edit the text to align with your organization's definition of opportunity health
4. Continue this process for each health score you want to customize
5. Once finished, click Save Changes at the bottom of the page

> ⚠️ Warning: Health scoring guidelines directly affect how opportunity health is calculated throughout the system. Only edit these values if you understand their impact or have been advised by the support team.


## Tips and Best Practices

• Align with Your Sales Process: Customize the health scoring guidelines to reflect the specific indicators that matter in your sales cycle
• Be Specific: Include clear, observable criteria that make it easy to determine which score an opportunity should receive
• Consider Team Input: Gather feedback from sales representatives to ensure the guidelines reflect real-world selling conditions
• Regular Review: Periodically review and update your health scoring guidelines as your sales process evolves
• Consistent Application: Ensure all team members understand how to interpret and apply the health scores consistently
• Support Resources: If you're unsure about how to configure health scoring, contact your GTM Engine support team for assistance
By properly configuring your Health Scoring Guidelines, you'll enhance GTM Engine's ability to provide accurate pipeline visibility, risk assessment, and forecasting capabilities, ultimately helping your team focus on the right opportunities at the right time.]]></content:encoded>
    </item>
    <item>
      <title>Sales Stage Configuration</title>
      <link>https://www.gtmengine.ai/documentation/sales-stage-configuration</link>
      <guid isPermaLink="true">https://www.gtmengine.ai/documentation/sales-stage-configuration</guid>
      <pubDate>Tue, 12 Aug 2025 05:36:28 GMT</pubDate>
      <category>Settings</category>
      <description><![CDATA[Optimize your sales funnel with precise stage configuration and gain accurate forecasting, automated stage identification, and improved pipeline visibility.]]></description>
      <content:encoded><![CDATA[## Feature Overview

Sales Stage Configuration is a setup feature that allows you to define the parameters of your sales funnel stages within GTM Engine. While the system automatically imports your basic sales stages from your CRM, you'll need to manually configure additional critical information such as stage duration, entry criteria, and exit criteria to maximize the system's forecasting capabilities.

## Benefits to the User

• More accurate forecasting: Properly configured sales stages enable GTM Engine to provide precise time-to-close predictions
• Automated stage identification: The system can automatically determine the correct sales stage for each opportunity based on actual interaction data
• Improved pipeline visibility: Get a clearer understanding of deal progression through your sales funnel
• Enhanced risk identification: Identify opportunities that are lingering too long in specific stages
• Data-driven coaching opportunities: Use stage progression metrics to coach sales team members

## Accessing the Feature

1. Log in to your GTM Engine account
2. Navigate to the main menu and select Settings to open the Settings menu
3. In the Settings menu, click on Configuration and Sales Stage Configuration in the page

## Step-by-Step Usage Guide


### Initial Setup

1. When you first access Sales Stage Configuration, you'll see your sales funnel stages that have been automatically imported from your CRM for both your Deals Pipeline and your Renewals Pipeline
2. Note that while stage names are imported, you'll need to manually configure: 
• Stage duration expectations
• Entry criteria for each stage
• Exit criteria for each stage

### Configuring Stage Duration

1. Click on the tabs at the top to select the Pipeline you wish to edit, whether the Deals Pipeline or the Renewals Pipeline
2. For each sales stage, locate the Duration field
3. Enter the typical or expected number of days an opportunity should remain in this stage
4. Click Save after entering each duration

### Defining Entry Criteria

1. For each sales stage, locate the Entry Criteria section
2. Enter the specific actions, events, or milestones that indicate an opportunity has entered this stage
3. Be as specific as possible (e.g., "Prospect has agreed to a product demo")
4. Click Save after defining entry criteria for each stage

### Defining Exit Criteria

1. For each sales stage, locate the Exit Criteria section
2. Enter the specific actions, events, or milestones that indicate an opportunity is ready to move to the next stage
3. Be as specific as possible (e.g., "Prospect has received and reviewed the proposal")
4. Click Save after defining exit criteria for each stage

## Tips and Best Practices

• Be realistic with stage durations: Review your historical sales data to determine accurate average durations for each stage
• Use observable criteria: Define entry and exit criteria based on concrete actions that can be tracked through emails, meetings, and calendar invites
• Review and refine: Periodically review your stage configuration settings as your sales process evolves
• Align with your team: Ensure your sales team understands and agrees with the defined criteria to maintain data consistency
• Consider different deal sizes: You may want to set different duration expectations for small, medium, and enterprise deals

> Important Note: Completing the Sales Stage Configuration is a critical setup step. Without proper configuration, GTM Engine's forecasting accuracy and automatic stage identification capabilities will be limited. Take the time to configure these settings thoroughly during initial setup.]]></content:encoded>
    </item>
  </channel>
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